Everett Archie Email & Phone Number

Columbus, Ohio Area

Audit, review and remediation of programs and procedures in a bank call center environment

Columbus, Ohio

Columbus, Ohio

Marketing, Strategy, Product Development, Sales, Presentation Development Owner operated consulting services with focus in market evaluation, financial review and execution of short and long-term strategic and tactical plans. Clients include corporate partners, small business and non-profit organizations.

Ribbon, Thermal & Custom Coating Product Manager P&L responsibility for management and development of existing and new productsDiversified film coating into new markets, increasing revenue by 30%Managed end of life process, exceeding revenue and profit objectives by 20%Developed over 20 training and presentation designed to report and sell concepts.

Major responsibilities include channel strategy, market research, tactical planning and implementation, strategic long range planningEvaluated current direct and indirect business models to create strategic channel initiatives.Selected for leadership team tasked with eliminating unprofitable businesses and reorganize sales and marketing.Designed, developed.

Responsible for XES marketing for 130 dealers throughout North America, producing over $50 million in revenues. Areas of accountability included: strategy, marketing and communications, pricing, sales planning, program and promotion development and implementation; budget and P&L responsibility; and staff management.Restructured dealer business generating.

Major responsibilities include: product readiness, consumer marketing, sales training, promotional materials, service and support coordination, quality standards review, and senior management approvals.Prepared and presented monthly product reviews for senior management input and approvals, leading to successful track record of on-time, within budget.

Managed Sales Team in 5 State Region, selling industrial photographic productsRecognized as top district for two consecutive yearsGenerated 3-5% unit growth Promoted 4 of 6 Sales Representatives to management positions

Managed headquarters marketing operation of over 250 dealers throughout United States. Responsibilities included, yearly strategic planning; dealer sales manager training and marketing direction; promotions and incentive; big bid negotiations; recruitment and retention of dealers; dealer administration; marketing and communications.Developed award winning.

Bs, Marketing

Activities and Societies: Alpha Phi Alpha Fraternity

Business Management Institute, Advanced Marketing Management