As a dedicated Salesforce implementation architect at Roycon, a leading Salesforce consulting and implementation partner, I specialized in technical solutions for a wide range of clients. I collaborated closely with clients to understand their unique requirements and deliver innovative solutions that drive measurable results. I am passionate about leveraging technology to streamline operations, enhance productivity, and foster business growth, making a profound impact in the realm of Salesforce.com.

•Regularly built and maintained custom flows / process builders / trigger logic / validation rules / formula fields dictated by numerous security-control parameters while delivering global reporting via dashboards and reports to necessary management roles within the organization•Creation/oversight of complex custom user configuration (roles/profiles/permissions/public groups/queues) to securely and effectively manage a single Salesforce instance to benefit over 190 business units with over 900 total users (membership sellers)•Additional Salesforce / Pardot-related applications managed: Einstein, Dialpad, Calendly, Demand Tools, PowerBI, Jira, Docusign, Dataloader •Daily management of internal CRM support requests inside ServiceNOW working alongside offshore support teams for all active Salesforce and Pardot users (900+)•Oversight of all Pardot data and connector to Salesforce and form handler data from both Pardot and Optimizely

•Management of all ongoing projects related to Sales and Service Cloud including interfacing with development and/or IT teams•Perform unit testing, integration testing, and performance testing of new application functionality in partial copy sandbox prior to production implementation. Analyze and mitigate issues identified during testing•Provide training to all 70+ active users via creating training materials and leading in-person training sessions, daily support to all users and all objects in Salesforce when a question or inability surfaces•Access control of CRM dictated by focusing on 8 custom roles and 15 custom profiles, 25+ permission sets, each created following leadership directive to visibilities per user group•Manage all reporting / dashboards / analytics for company alongside primary sales manager on a monthly cadence – reports to feed external API connected video displays to broadcast daily status of sales to all teams internal to organization•Manage all API connected apps to Salesforce including CVENT, Cloudingo, Google Analytics, Concord, Pardot, BMC RemedyForce •Full implementation and daily management of Pardot functionality within Salesforce to manage prospects and data analysis of mass email campaigns for marketing purposes

• Provide actionable insight and communication between prospective buyers and Frosch Rewards & Incentives• Utilize components of Salesforce CRM to measure, optimize, and plan sales journeys and strengthen visibility between all parties involved• Tracking for all individual incentive sales representatives' interaction quality with buyers and their selling metric goals on a weekly cadence via reports and dashboards built in Salesforce for leadership visibility across the organizatino

•Responsible for oversight of in-home direct mail partner Ivie; approving daily all direct mail pieces, timelines, email campaigns and provided campaign analytics to drive monthly creative direction•Proficient in the creation and implementation of Salesforce Marketing Cloud reporting tools via Analytics Builder, from ideation to utilization in both Pardot and Salesforce•Collaborative member of team responsible for taking creative pieces for new products and regularly importing into Salesforce / Pardot for mass email campaigns to customers - both direct and indirect mail

•Responsible for management of Salesforce platform for Brierley+Partners organization ensuring accuracy, timeliness, and consistency•Execution of all Salesforce updates, reports, dashboards, and core integrity of company data for Fortune 500 client portfolio•Daily interaction with agency departments and process including: creative, executive leadership, consumer insights, and loyalty strategists•Improved Salesforce database to more effectively broadcast previous wins, opportunities and potential revenue targets•Directed flow of inbound sales while regularly meeting with CEO and sales teams to asses level of revenue potential among newly discovered leads

•Created and effectively managed 20+ small business accounts, while integrating new mobile application technologies into sales of strategic products in an extremely competitive sales environment•Achieved highest monthly “Willing to Recommend” score for Dallas district (2011) and Top Performer Award (2012) Flower Mound

•Coordinated and executed Geek Squad auto installations while servicing regular needs of sales department and its customer base•Managed retail car-fi audio sales department and met sales goals during major departmental increase in 2008•Exhibited proven leadership abilities via clear communication while building, training, and maintaining three diverse and effective teams