Everett Wee Email & Phone Number

Singapore

• Conceptualise and implement marketing strategies, advertising campaigns and events to promote brand and properties for sales and lease – including residential, commercial, industrial and medical properties
• Develop cohesive and distinctive marketing, advertising and communication materials for sales, leasing, retention and engagementpurposes
• Responsible for day to day digital and social media activities including planning, uploading campaigns, optimisation, and reporting; media planning, buying and execution; trafficking and reporting of media campaigns.
• Measure and report performance of all online marketing campaigns and activities, and assess against goals (ROI and KPIs)
• Build strategic partnership, soliciting co-promotional relationships with external partners aggregators sites

• In-charge of performance marketing efforts across APAC and MENA, driving acquisition campaigns across key and upcoming ad channels such as Google, Facebook, LinkedIn, Tiktok, and OutBrain.
• Proficient in Mar-Tech and ad platforms technical implementation, including but not limited to pixel tagging, attribution, conversion, marketing data integration and campaign troubleshooting across various digital.
• Coordinating with cross functional team (product team, business development team, and content team) to drive the market’s growth objectives via brand awareness, engagement, product launches, and lead generation.
• Possesses a strong understanding of marketing data and have worked closely with both data engineers and business intelligence departments to ensure that we have the best data set up for both accurate attribution.
• Spearheading recurring marketing performance meetings with the agenda of aligning on performance campaign strategy across all 3 regions. Built dashboards from scratch in Metabase using SQL used for reporting of key.

Singapore

Singapore

My main responsibilities were to create creatives to support the marketing team in running their marketing campaigns.During my time here, I worked very closely with the performance marketers, hence I am able to familiarise with how advertising works in different online platform such as Facebook, Instagram and google. The team constantly pushed to explore.

I was tasked to design corporate clients’ online and offline creative requirements ranging from poster, social media post and advertising, slides to EDM. I also had the chance to layout our in-house magazine and support the creative needs of our in-house art gallery.