I have been working for four years managing the digital presence of different brands, specifically alcoholic beverages. For the first three years I experienced what it meant to manage the digital presence of Desperados beer; working on the social media strategy and content development of the brand, launching online campaigns (building the dynamization plan, monitoring the buzz, measuring, analyzing and reporting), and detecting and managing brand lovers and influencers. In my last year, I had the chance to manage the digital strategy of seven liquor brands such as Jose Cuervo, Martin Miller’s Gin, Matusalem Rum and Licor 43, deepening on social media ads strategy and purchase. During my work experience, I also got many chances to participate in or lead new business contests in which I was in charge of the market research and target knowledge, as well as the storytelling development for several brands.