Digital Media Manager
CurrentAs the Digital Media Manager, I spearhead email strategy, from weekly newsletters, fundraising and sales to creating automated journeys. I also manage and optimize paid social campaigns. I was on the Tribune's team for the Meta Global Retention Accelerator program, learning retention strategies from experts and connecting with news professionals from around the world.The Salt Lake Tribune is a 150-year-old publication and, in 2019, became the first legacy newspaper to switch to a nonprofit model.