Eve Tetzlaff Email & Phone Number

USA, NY, US

Interim executive, transformation leader, and executive mentor to senior corporate leaders. Primary areas of expertise include organizational design and effectiveness, change leadership, new capability building, and leadership effectiveness.

US

Member of MAC Leadership Team, reporting to Global Brand President. Accountable for driving strategic and commercial transformation of brand to deliver on growth objectives. Led development of new and innovative retail concepts and business models for retail stores / direct to consumer, specialty-multi / Sephora, and omnichannel in North America, Europe.

New York, NY, US

Responsible for driving global transformational change and strategic initiatives, with particular emphasis on organizational design and new capability building. Areas of focus included Retail, Omnichannel, Marketing, and work with global brands, global functions, and international regions.

Recent client engagements include:* Change management and organizational strategy for a major pharmaceutical company, entering a new business line; developed supporting processes, outlined roles and responsibilities, provided executive coaching* Strategy development for leading law firms, including practice portfolio strategy, governance structure.

Zerve offers a web-based CRM solution, ecommerce, and call center support for small businesses. It enables entrepreneurs to tap into Web 2.0 business building tools.Member of three-person executive management team for this national startup technology business. Doubled client base in six months. Acted as strategic consultant to customers in areas including.

Created new healthcare nonprofit organization from scratch that grew to be known as a national leader in the fight against ALS (Lou Gehrig's disease): Extra Hands for ALS. Organization addressed chronic care management needs of ALS patients and their families by creating grassroots communities of care. The same communities were then inspired and empowered.

eCoupons was an online hub for discount shoppers. Recruited to management team of startup company. Focused on community and viral marketing and channel partnerships. Grew customer base tenfold in a year's time.Recruited marketing staff, developed consumer and business brands, and managed advertising, PR, and graphics design agencies. Additionally.

more.com was an online drugstore and natural health store, with health-related content communities. Responsible for viral and community marketing initiatives. Project manager for more.com's relaunch promotion campaign including concept, financial model, legal review, website content, and viral marketing. Negotiated access to Russia's space program to film.

Identified, analyzed, negotiated, executed, and managed investments in the Russian consumer sector on behalf of Western private and institutional investors. Core member of team for UFG's first private equity fund. Industries included printing & publishing, software, trucking, real estate, outdoor media, and food & beverage. (UFG - United Financial Group.

US

Served clients as a member of McKinsey's New York and Moscow offices. Client projects included:* Internet strategy for a major US newspaper * Circulation and distribution strategy for a leading US media company * Internet / new technology adoption program for a major US professional services firm * Assessment of international expansion opportunities for a.