Overall executor of management’s vision and strategies with a focus on implementing strategy and managing projects, while contributing new strategic ideas and developing plans to drive organizational performance. Oversee program management, media planning, research, creative development, public relations, video production and social media for a wellness organization with over 800 clients in the US, Canada, Puerto Rico and Australia.

Spearheaded operations for one of the nation’s leading non-profit providers of Credit Counseling, Housing Counseling and Financial Education, with over 90,000 clients nationwide. Oversaw media planning, research, creative development, public relations, search engine marketing and social media for three business units operating in the US. Managed full service In-House advertising agency and integrated web analytics and actionable decisions, which lead to increase in client conversions and customer lifetime value.

I currently teach a Public Speaking course. I'm also in the process of attaining my Digital Professor Certification.

Accountable for the development and implementation of comprehensible and consistent media strategies. Effectively negotiated media contracts, evaluated media by collecting and analyzing marketing results. Administrated a staff of media buyers, media coordinators and media reconciliation.

Oversaw the initiation and execution of all marketing, creative, media and research projects for retail, consumer and B2B brands. Authored project-planning documents, including creative briefs, scope of work, estimates and timelines. Analyzed creative to ensure client's objectives and strategy are met. Handled daily client services and offered strategic marketing plans to clients at all levels with proper documentation supporting them. Liaised with media department to plan and negotiate all media merchandising. Clientele included Warnock Automotive Group, SSECK, Biovalve, Drug Delivery, Caldwell Community Center, Advanced Surgical Solutions, Centenary College and Lakeland Bank accounts.