Evan Finkelstein Email & Phone Number

New York, New York, US

• Expand New York Life’s organic footprint into previously untapped search space for both high volume core business terms and long tail keywords
• Develop and execute enterprise SEO strategies, identify areas of opportunity to drive the organic search program forward
• Lead the relationship with external agencies, partners, and platforms to build the roadmap for success
• Manage publication of search optimized content, identify new content and technical opportunities, and measure channel performance
• Produce quantitative reporting and qualitative insights for senior leadership and stakeholders
• Take ownership of tentpole projects such as performance content and local business listings. Provide strategy, deliverables and analysis such as search behavior analysis and migration mapping

Paris, FR

• Design and execute strategic search roadmaps for B2C lines of businesses on a Fortune 20 brand.
• Develop processes and KPIs to promote and measure success across diverse business goals including increasing site traffic, driving applications, and growing on-demand streaming viewership.
• Plan, implement, and measure holistic search strategies, site migrations, and integrated campaigns.
• Work closely with other teams on marketing plans including SEM, Product, Copy, Outreach, and CRO.
• Lead a team of search analysts and content specialists and manage timely completion of deliverables, strategy development, and professional growth.
• Grew organic traffic for a D2C product site in a competitive niche by +208% YoY in 6 months through technical SEO implementations at scale.

Former National Director of Chapter Support and Assistant Director of Development for the Alpha Delta Phi Society

New York, New York, US

• Managed organic search strategy for Fortune 100 companies across multiple verticals including CPG,biopharmaceuticals, and financial services.
• Collaborated with strategists, behavioral scientists, and data scientists to create over 100 insight-driven,actionable deliverables for a diverse set of clients such as P&G, Citi, Merck, HPE, and Samsung.
• Compiled and presented reports, dashboards, and data outputs from search, data science, andbehavioral science to uncover overarching consumer insights and inform strategy and creative.
• Trained junior analysts on technical and strategic search methodologies.
• Supported new business pitches as well as ongoing agency briefs.

Paramus, NJ, US

• Analyze client websites and provide strategies to improve site conversion and ROI.
• Consulted for 40+ clients resulting in average increases of 180% in conversions, and 370% in organic traffic.
• Develop personalized digital marketing strategies for local, national, and international clients.
• Create and reviews reports with clients of their current and historical SEO campaigns.

Paramus, NJ, US

Designed and monitored PPC campaign effectiveness. Implemented data-driven adjustments to campaigns.Created unique content for blogs, email marketing initiatives, and marketing collateral and wrote website copy.Performed competitive market research. Collected and analyzed data to develop and adjust marketing strategy.Planned UI/UX for mobile web, desktop.

Conducted research in psycholinguistics with a focus in semantics and word recognitionOperated eye-tracking equipment, managed subjects, collected and collated data.

Support management in planning and logistics of Foundation's annual Gala, executing a full line-up of events.Reviewed all contracts and negotiated final vendor proposals and fees for AV, music, and décor.Coordinated and communicated with all contracted vendors as the primary point of contact.

Bachelor Of Science (B.S.), Integrative Neuroscience - Molecular Track

Education record