Evgenia Riashko Email & Phone Number

– Brought in as a key stakeholder into the product management team to contribute towards Product strategy, identifying monetary sources of growth and handing on hypothesis testing. – Established growth team structure, growth hypothesis for each user segment and road map alignment with team capabilities. Launched hypothesis testing to speed up the process by 3 times. – Proposed new segmentation approach based on market, consumer research and product analytics.

Russia

— Managed online and offline acquisition channels. Led a cross-functional team of 15 people.— Developed and executed a comprehensive marketing strategy that resulted in 24 basis points increase in market share and achieved double-digit year-on-year growth— Oversaw Lifecycle marketing initiatives: automation of user touchpoint scenarios and optimised workflows, reducing manual tasks by 15% and providing 200bps growth in repeat purchase.— Developed own media resulting in 2.5x growth in organic traffic to website and 70% growth of new user registrations via content channels.— Optimised editorial office work, that resulted in doubled number of materials produced with the same size of the team— Launched a YouTube channel from scratch and gained 40,000 subscribers.— Established brand equity by identifying brand values, tone of voice, visual identity and maintaining a holistic approach. Increasing brand awareness by 10% and improving brand health characteristics. — Participated in the hiring process for the marketing department, conducting 100+ interviews for positions such as marketer, digital marketer, product manager, designer, and media editor.

— Progressed from Junior Brand Manager to Team lead of 5 people, responsible for the ROI and P&L of a brand with an annual turnover of over 30 m euros— Led brand strategy and performance, starting with positioning, assortment to go-to-market strategies, providing sustainable growth and leadership market share on high competitive markets— Successfully managed several end-to-end launches of complex products|subbrands, meeting all project milestones,generating €0.5 to 3 million in annual revenue— Launched an integrated digital marketing campaign that resulted in 200,000 leads in 1 day after launch within a €70,000 budget— Led external production teams to create ads for omni channels marketing campaigns (TV, digital, PR, print, in-store communication)— As sustainability champion, built eco-friendly positioning for a giant personal care brand