Evgenia Ponomareva Email & Phone Number

Purposeful, proactive marketer with extensive experience in marketing, digital marketing, lead generation. I know how to develop a marketing strategy, create a marketing budget and a marketing action plan. What helps me in my work is quick learning, result orientation, high efficiency, and stress resistance.Key competencies:● Google Analytics (setting goals, conversions, analyzing attribution models, analyzing the “Associated Conversions” report). Identification of effective traffic channels, effective budget allocation, disclosure of client behavioral factors.● SEO. Market analysis, forecast for receiving orders, compilation of a semantic core, technical analysis of the site, formation of a promotion strategy, selection of pages for promotion, placement of links, search for new sources of traffic, analysis of competitor sites.● Contextual advertising. Remarketing. More than 200 advertising campaigns have been set up.● Copywriting. Creation and optimization of content for websites.● Online-PR in the context of general marketing (Business to Business).Education:1994 – 1999 Dnepropetrovsk State University. Faculty of Mechanics and Mathematics. Specialty – “Mathematician”.Additional education (trainings): webinars (SEO optimization, Google Analytics, Google Adwords, remarketing).Responsibilities:● Supervising the development of a multilingual website.● Online store management. Catalog content, pricing, promotion.● Business analysis in the B2B system to create a landing page, research of the market segment on the Internet (demand, target audience, competitors).● Setting up Google Analytics web analytics: setting counters, events, goals. Uploading data, tabulating it with subsequent analysis.● Compilation of a semantic core. Query clustering.● Analysis of the site audit (technical, search and usability).● Attracting traffic from search engines. Search for advertising platforms.● Setting up advertising campaigns for Google Adwords, Google Shopping.● Website creation, setting up and running advertising on Prom.ua, AllBiz, Rozetka, OLKh, Zakupka.com, Hotline.● Writing and filling websites with content, creating publications on third-party resources.● Development of advertising poster layouts.● Maintaining social networks (Facebook, LinkedIn), creating a content plan, writing publications.

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  Digital Marketer

  “Dniprometyz Tas” Llc

  May 2021 - Present - Dnipro, Dnipropetrovsk, Ukraine