Evgeni Siachin Email & Phone Number

Tbilisi, Georgia

Leading the development and execution of comprehensive marketing and design strategies; conducting market research and analysis; collaborating with stakeholders to develop and execute marketing campaigns; supporting company staff on design-related matters; providing guidance and mentorship to junior design team members.Operational Tasks:* Design & Layout Templates Creation* Marketing Material Design & Production* Webinar & Online Event Development* CRM System Maintenance* Client & Lead Database Management* Website & Digital Asset Management* Print & Digital Material CoordinationStrategy & Planning:* Marketing & Design Strategy Development* Stakeholder Alignment* Team Meeting & Project Planning Participation* Market Research & AnalysisSupervision & Control:* Designer Team Lead* Marketing Budget Management* Stakeholder Feedback Gathering* Policy Compliance* Junior Team Mentorship* Marketing Campaign Performance Monitoring

Zürich Area, Switzerland

Consulting on branding communication and marketing strategy. Advising businesses on formation of branding structures: design brief/research, UI/UX analysis, style guidelines, digital corporate reporting, etc.Turning any performance into a work of art.BFC Design: design.bfconsulting.com

Coordinating marketing, advertising, and promotional staff and activities.• Coordinate and develop the marketing, advertising and promotional material for BFC events (conferences, training, workshops)• Managed a team of designers and layout editors• Liaise with account managers, sales, business development teams, third party technical support, to ensure the successful delivery of a project• Develop internal and external design specifications and guidelines • Montage, produce and coordinate videos clips for various promotion and awareness campaigns (brand, product, service, event, etc.)• Develop the interface and supervise the web design process of more than 30 projects (commercial and internal), including websites, landing pages, web-promotion pages, web-sales pages, e-mail marketing campaigns, brand awareness campaigns, etc. • Developed strategy of web design & programming principles and concepts• Effectively integrated and maintained the infrastructure, applications, support systems, e-business tools, online and offline databases• Provided consultancy on website usability testing, search engine optimization and web-marketing for international projects• Developed web promotional materials, web banners, infographics, presentations• Managed e-mail marketing campaigns

* Contributed to the selection of eLearning content conversion provider* Conducted review of developed materials* Approved issued materials* Coordinated technical aspects of deliverables from eLearning expert* Reviewed and monitored development of video-library tutorial for partner bank participants* Collaborated with MSME bankers to develop eLearning content for platform and banking staff users* Conducted thorough understanding of needs and requirements of MSME bankers* Analyzed target audience to ensure relevance and engagement in content* Aimed to create comprehensive and effective learning experience accessible to all users* Coordinated the development and managed online Learning Platform (for 2000+ participants in total)* Developed and managed additional an online platform for automating the testing process and processing the results (tested more than 500 participants, more than 200 has been certified)

Managing promotional activities. Developing marketing tools for company promotion.

Advertising management. Responsible for the computer systems.

• Assembled and supervised a design unit of a company.• Responsible for all aspects of development, functioning, servicing and troubleshooting of the company's computerized information system, including access rights allocation, security, data safety and integrity; web-site design and advancement; design, layout and completing documents for newspaper and web-site.

• developing design solutions• producing an effective advertising campaigns• editing the final results for presentation to the client• managing projects and working within a budget