Communications specialist, passionate about people.I manage initiatives in improvements for product design and user relation processes based on objective studies and an understanding of consumer behaviors and variables of the commercial scenario in which it is inserted. I lead projects that involve improving users's relationships with the company, directly or indirectly, such as the implementation of NFTs, the reimplementation of an assistance software and reformulation of the Mostexpensive.io processes, helping to increase customer satisfaction. I participated in Branding projects.