I am an Internet marketing specialist with 11 years of experience in search engine optimization, targeting, social media marketing, and PPC advertising.Over five years of work in digital Agency, I have conducted hundreds of advertising campaigns, attracted tens of thousands of leads in promoted projects, saved the company from bankruptcy and helped to take a leading position in the rankings. I am an initiative young man with an analytical mind and good knowledge in the field of lead generation, SEO, SEM, SMM.
Digital Agency "Kayv"
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CooDigital Agency "Kayv" Oct 2019 - PresentMoscow
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Head Of Digital MarketingDigital Agency "Site Creative" May 2018 - Jul 2019* Management of a creative group of Internet marketers;* Development and implementation of b2b and b2c marketing strategies in social networks;* Organization and execution of works on HADI;* Formation and testing of hypotheses, conducting A/B split tests;* Generation of ideas and create together with the designer of creatives;* Lead generation and management of advertising campaigns in Facebook Business, Instagram, VK, MyTarget, Google Adwords, Yandex Direct;* Data analysis using Google Analytics and Yandex Metrics;* Responsibility for implementation of KPI of clients;* Development of sales and profitability of the direction;* Quality management (including the development of measures to improve the quality of services).Progress:* Attracted more than 68,000 leads from social networks to the promoted projects. ;* Increased the net profit of the direction by 2.6 times. ;* Developed and conducted more than 70 advertising campaigns (11 of them Federal). ;Key project:* Domino's Pizza Russia (group management and management of advertising campaigns in social networks).; * Producer of sportswear Addic Sport (social networking, development of B2B sales, the involvement of wholesalers). Reduced the cost of wholesale lead by 74%; -
Deputy CeoDigital Agency "Site Creative" Oct 2014 - May 2018* Strategic and operational management of the Digital Agency (website development, SEO, SMM; up to 17 employees). ; * Development and implementation of anti-crisis measures; analysis and reengineering of business processes web Studio. ; * Cost optimization and cash flow management. ; * Analysis and expansion/optimization of the Studio product line. ; * Sales development, customer relationship management. ; * Recruitment, training/mentoring/coaching, motivation and staff development. ; * Project management; creation of strategies for each project; monitoring/improvement of KPI projects. ; * Quality management (including the development of measures to improve the quality of Studio services). ; * Comprehensive market analysis, trend/trend tracking, competitive environment monitoring.Progress:* For three months brought the Digital Agency out of a state of unprofitability - to net profit. ; * For six months increased payroll in 2 times while maintaining the number of employees. ; * Increased the company's operating profit by 2.7 times. ;* Reorganized all departments (SEO/SMM, website development Department). ; * Brought the Studio in The ranking of Runet 2018 on the 2nd place in Russia among the developers of sites on the management system ModX. ;* Automated document management and reporting on SEO.Professional way:- Leading Internet marketer.- Consultant. -
Seo-SpecialistFreelance Jul 2010 - Sep 2014SEO and support for Internet projects:* Development of strategies/plans to promote projects on the Internet. ; * SEO-promotion of site in search engines Google, Yandex. ; * Optimization of meta tags, content, site structure. ; * Development of specification for content.* Link building and crowd marketing. ; * Promote company cards to the top of Google Maps, Yandex Maps. ; * Competitive Analytics.Key project:* Federal network of certification agencies (output to the top). ; * Supplier of rolled metal (increase in sales to the complete refusal of the client from offline advertising). ; * Travel Company (full coverage of the company's needs in orders).
Evgeniy Tsyplakov Education Details
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State Technical Unversity Of SaratovInformation Technology
Frequently Asked Questions about Evgeniy Tsyplakov
What company does Evgeniy Tsyplakov work for?
Evgeniy Tsyplakov works for Digital Agency "kayv"
What is Evgeniy Tsyplakov's role at the current company?
Evgeniy Tsyplakov's current role is COO - Digital agency "KAYV".
What schools did Evgeniy Tsyplakov attend?
Evgeniy Tsyplakov attended State Technical Unversity Of Saratov.
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