Evgeny Utkin

Evgeny Utkin Email and Phone Number

Business Development Lead, Belka Games @ Belka Games
Evgeny Utkin's Location
Budva, Montenegro, Montenegro
Evgeny Utkin's Contact Details

Evgeny Utkin work email

Evgeny Utkin personal email

n/a
About Evgeny Utkin

As a marketing and business development person, I've been on both sides of the gaming industry fence: worked as a jack-of-all-trades for a small team developing free-to-play mobile games and as strategic partnerships and PR manager for an indie game publisher of premium titles on PC and consoles. As a result, I experienced the pains of both parties and know what it takes to address challenges that lie ahead either when you're looking for a publishing partner and attempting to promote your indie game or when you're looking for games to publish.

Evgeny Utkin's Current Company Details
Belka Games

Belka Games

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Business Development Lead, Belka Games
Evgeny Utkin Work Experience Details
  • Belka Games
    Business Development Lead
    Belka Games Mar 2022 - Present
    Limassol, Cy
    Belka Games is a game developer operating since 2010 with HQ in Limassol. We're among the Top 15 mobile game developers by revenues in EU, according to data.ai. We strongly believe it’s not the limit -- we keep growing and developing. More than 4 000 000 users play our flagship projects Clockmaker, Bermuda Adventures, and Solitaire Cruise monthly.We're ready to share our expertise and offer strategic partnerships to talented studios growing their mobile projects. Let's connect and find mutual points of interest.As a Business Development Lead at Belka Games:• Led mutually beneficial relationships with Belka Games strategic partners;• Analyzed new strategic markets and platforms for company products as well as hunted down business opportunities and established new profitable partnerships;• Conducted market analysis for trends and data to sustain the company's growth;• Orchestrated negotiations with game development studios under M&A and publishing initiative of the company;• Oversaw brand awareness campaigns through collaborations, conferences, charity, and other events.
  • Belka Games
    Business Development Manager
    Belka Games Aug 2020 - Aug 2022
    Limassol, Cy
    As a business development manager at Belka Games:• Maintained mutually beneficial relationships with the company's partners as well as created business opportunities and established new partnerships;• Improved Belka Games brand awareness through orchestrating the company's presence in the media and at major industry conventions and events: speaker session preparation, sponsorship and branding opportunities, etc;• Conducted market analysis for new trends and data to sustain the company's growth;• Supported the relationships with major mobile platforms on the growth of the company's games as well as expanded its presence to new distribution platforms and markets;• Executed M&A and publishing initiative of the company.
  • Crytivo
    Manager Strategic Partnerships & Marketing
    Crytivo Jul 2019 - Jul 2020
    San Diego, California, Us
    • Sustained the company's partnerships with game developers: monitored the progress of development and executed marketing plans;• Established and maintained mutually beneficial relationships with partners all over the world such as PublisherWanted, Achievers-Hub, Inlingo, GTP Media, Disgusting Men, App2Top and others;• Created and delivered email campaigns with more than 70,000 subscribers on the list;• Consolidated the company's presence in the following social networks: Twitter, Facebook, Reddit, Linkedin, Instagram, VKontakte);• Corresponded with gaming journalists, YouTubers, streamers, and influencers;• Launched and operated advertising campaigns on Facebook, Reddit, and Twitter;• Hunted up indie developers to offer the company's publishing services: monitored Kickstarter, IndieDB, VKontakte, and Steam on a daily basis;• Orchestrated the Kickstarter campaign for a PC game that resulted in 110% reaching the goal.
  • Adoregames Studio
    Marketing Communications Executive
    Adoregames Studio Apr 2014 - Jul 2020
    • Coordinated the full launch cycle of the company’s first self-published mobile game that resulted in gaining 100,000 organic installs on the App Store and recouping development costs in one month;• Brought the company’s mobile games to market by hunting up and persuading 3 publishers to enter into licensing agreements on distribution and marketing across App Store, Google Play, Amazon and other stores;• Orchestrated the localization of 6 casual games: Ninja Dude vs Zombies 1 and 2, Petal Pop Adventures, Coastal Hill: Dark Legends; Checkers by SkillGamesBoard and Mahjong by SkillGamesBoard;• Adapted company projects for worldwide release by executing the English-Russian localization for 3 websites;• Established mutually beneficial partnerships with 4 localization outsource companies;• Executed ASO for 1 mobile app on an ongoing basis that resulted in its organic growth on Google Play and the App Store for 6 consecutive months in the US, Russia, United Kingdom, and Germany;• Corresponded with gaming journalists, YouTubers, streamers, and influencers;• Launched and operated user acquisition and advertising campaigns on Facebook and Google Adsense);• Operated customer support for 1 mobile app on a daily basis;• Established and maintained a loyal player community on Facebook and Instagram for 1 mobile app.Key success:+ AdoreGames first self-published mobile game Ninja Dude vs Zombies got reviewed by TechCrunch and got featured by Apple a couple of times throughout the first three months after release;+ All 3 major mobile projects were signed by publishers that helped AdoreGames Studio keep focused on the development rather than on the promotion and marketing of its titles;+ After localizing mobile apps of the company into several languages I increased their revenues by 20%;+ Consecutive ASO efforts led to a 10% increase in CR on Google Play and a high rating of 4.64+ Achieved CPI between $0.20-$0.67 in the US for a mobile game.
  • Internet Project
    Marketing And Developer Relations Specialist
    Internet Project Apr 2012 - Mar 2014
    • Negotiated 36 publishing and licensing agreements with game developers and publishers that resulted in enriching one of the ToomkyGames catalog with over 700 casual games;• Established and maintained mutually beneficial and goodwill partnerships with over 50 game developers and publishers all over the world;• Composed and distributed over 40 press-releases, 50 blog posts, and 64 website news in both English and Russian;• Spearheaded SMM strategies to elevate projects’ presence in various social networks (Twitter, Facebook, Youtube, Tumblr, Google+, Instagram);• Launched, maintained, and optimized context and banner advertising campaigns across Facebook, Bing Ads, Google Adwords, Twitter Ads;• Executed SEO campaign (link building, off-site optimization, on-site optimization).• Proofread over 1500 game descriptions, news, and articles.Key success:+ ToomkyGames.com appears on the 1st page of Google Search for the following keywords: "new games", "new games download", "free full games download", "new games 2016 download";+ Established strategic partnerships with 36 game development studios and publishers such as Alawar Entertainment, Nevosoft, Libredia GmbH, Intenium GmbH, Youda Games, SoftGames.de, GoodGame Studios, Inno Games, Plinga GmbH and others;+ Enriched ToomkyGames.com content with over 650 downloadable casual games.
  • Nexia Finance Group
    Knowledge Worker
    Nexia Finance Group Sep 2011 - Dec 2011
    Moscow, Ru
    · Conducted media monitoring of the company’s activity.· Carried out market and competitors research· Provided informational support to business development and audit departments
  • Nnk Metall, Llc
    Marketing And Advertising Specialist
    Nnk Metall, Llc Sep 2009 - Feb 2011
    · Composed press-releases· Translated a company’s website from Russian into English· Carried out market and competitors research· Provided informational support to business development and sales teams· Conducted media monitoring of the company’s presence in online and offline media outlets.

Evgeny Utkin Skills

Web Analytics Traffic Generation Website Development Social Media Marketing English Writing News Releases Google Adwords Seo Licensing French Localization Testing Game Testing Proofreading Business Development Localization

Evgeny Utkin Education Details

  • State Linguistic University Of Nizhniy Novgorod
    State Linguistic University Of Nizhniy Novgorod
    Management

Frequently Asked Questions about Evgeny Utkin

What company does Evgeny Utkin work for?

Evgeny Utkin works for Belka Games

What is Evgeny Utkin's role at the current company?

Evgeny Utkin's current role is Business Development Lead, Belka Games.

What is Evgeny Utkin's email address?

Evgeny Utkin's email address is ut****@****bler.ru

What schools did Evgeny Utkin attend?

Evgeny Utkin attended State Linguistic University Of Nizhniy Novgorod.

What are some of Evgeny Utkin's interests?

Evgeny Utkin has interest in Civil Rights And Social Action, Science And Technology, Social Services.

What skills is Evgeny Utkin known for?

Evgeny Utkin has skills like Web Analytics, Traffic Generation, Website Development, Social Media Marketing, English, Writing News Releases, Google Adwords, Seo, Licensing, French, Localization Testing, Game Testing.

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