- Developing a vision and strategy for the growth project "how to find us"- Creating and implementing plans to increase the visibility of the company's games and the availability of information about them on media resources- Improving the conversion of paid traffic using ASO resources- Increasing search engine rankings for the company's product resources using SEO- Participating in cross-functional projects to expand the procurement traffic funnel and automate regular processes- Identifying opportunities, growth points, and creating ideas for developing product visibility and expanding user acquisition methods- Conducting research, studying the market, and identifying key trends to implement direction tasks- Forming and leading the direction team, defining projects and goals for employees, and planning the development of the team's expertise.

A digital profile is a collection of all the information about a person/company that is contained in the media environment (search engines, social networks, company/personal websites, ratings, etc.). First and foremost, it involves monitoring the top 20 search results for target queries related to the person/company.The key task of the product and the achievements as a leader: participation in and implementation of the digital profile for more than 45 clients (businessmen from Forbes list, top managers of key industry companies, political and public figures in Russia) in countries such as Russia, the United Kingdom, the United States, Switzerland, France, Spain, the UAE and Italy.Key competencies:1. Control and improvement of the "digital profile" product:- Creating, implementing and monitoring business processes;- Making decisions regarding the product based on situation analysis and commercial benefits for the company;- Controlling project budgets;- Presenting and defending decisions, budgets, and processes to management;- Planning and securing new resources for project implementation;- Regulating all processes: creating mind maps of processes, distributing tasks among performers, providing detailed descriptions for each task;- Holding meetings and consultations with company employees;2. Formation and development of a team (recruiting, training, motivation):- Development and adjustment of the department/product's organizational structure;- Creation of new job positions;- Conducting interviews with potential candidates;- Training new employees;- Creating a motivation system;3. Sales: evaluation, creation of commercial proposals, and meetings with potential clients:4. Customer interaction: Holding meetings with clients and presenting results and reports.

- Managing a team responsible for SEO promotion of company clients' websites and SERM projects;- Increasing organic traffic and leads generated through SEO/SERM channels;- Web analytics of the effectiveness of the SEO and SERM departments' work;- Participating in the development of a general strategy for promoting the company's clients' products on the market and developing reputation management strategies for both companies and individuals;- Building effective cooperation with other employees and departments of the company - copywriters, designers, developers, and marketers;- Working on tender preparation: estimating work and participating;- Creating commercial proposals for incoming requests;- Training staff and clients on SEO and SERM;- Developing technical specifications for creating the company's internal analytical products and tools for working with search engine results and monitoring the creation of these products;- Building processes within the company: document flow, working with task managers (Asana), budget allocation for client work;- Monthly reporting to management.