Evgeny Kovalev

Evgeny Kovalev Email and Phone Number

Market Coordinator Russia and CIS @ SASVA Parfums
Russia
Evgeny Kovalev's Location
Moscow, Moscow City, Russia, Russian Federation
Evgeny Kovalev's Contact Details

Evgeny Kovalev work email

Evgeny Kovalev personal email

n/a
About Evgeny Kovalev

Over 22 years of sales experience predominantly in the beauty and consumer goods industries with distributors and chains both in Russia and in the CIS countries. A team player with cross-functional interaction and an unwavering commitment to adherence to the highest ethical, legal and regulatory standards, personal development, focused on achieving results.

Evgeny Kovalev's Current Company Details
SASVA Parfums

Sasva Parfums

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Market Coordinator Russia and CIS
Russia
Employees:
14
Evgeny Kovalev Work Experience Details
  • Sasva Parfums
    Market Coordinator Russia And Cis
    Sasva Parfums
    Russia
  • Goldfield & Banks Australia
    Market Coordinator Russia & Cis
    Goldfield & Banks Australia Jan 2024 - Present
    Москва, Россия
    - Direct work with Esterk Lux Parfum brand manager: coordination of SI, IMS, SO, stock, budgets, new product launches, promo activities, POSM, testers, extension of distribution, etc.- Regular store-store-cheks of control over the representation in POS of perfumes, testers, price tags, POSM, compliance with the layout of goods due to planograms, launch of promo activities, quality of work of Esterk beauty advisors, appearance of new products on the shelves at Molecule, Gold Apple, Articoli, Letoile- Development and coordination of marketing activities- Monitoring of the competitive environment- Development and implementation of initiatives or measures to strengthen market positions
  • Mäurer & Wirtz Gmbh & Co. Kg
    Market Coordinator Russia
    Mäurer & Wirtz Gmbh & Co. Kg 2020 - Present
    Москва, Москва, Россия
    - Direct work with Letoile brand manager (coordination of sell-in plans, budgets, new products launches, promos, etc.)- Direct work with the senior brand manager, head of the BM department and the owner of United Europe distributor (coordination of sell-in, IMS and sell-out plans, budgets, new product launches, promos, tester purchase forecast, POSM, etc.)- Control over the representation, compliance with the layout of goods according to planograms, availability of testers, price tags, launch of promos, POSM, appearance of new products on the shelves at Letoile, Gold Apple, Magnit Cosmetic, Stockmann- Search and establishing of business relationships with potential clients- Development and coordination of marketing activities- Monitoring of the competitive environment- Development and implementation of initiatives or measures to strengthen market positions- Interaction with related structural divisions of M&W in order to identify, implement and monitor market development strategies
  • Hawkins & Brimble Ltd
    Market Coordinator Russia & Cis
    Hawkins & Brimble Ltd Apr 2023 - Aug 2023
    Москва, Москва, Россия
  • Coty
    Sales Distributors Manager Cis
    Coty Feb 2018 - Nov 2019
    Russia, Moscow
    - Management of 15 distributors and chains in the EurAsEC countries (Kazakhstan, Belarus, Armenia and Kyrgyzstan).- Achievement of quarterly and annual targets for shipments, planned margins for customers and brands in accordance with the Company's strategy.- Preparation of a shipment plan together with distributors based on sales analysis, launch of new products, promotional and media support.- Analysis of the fulfillment of planned indicators for shipments to distributors, to retail chains, sales from the shelves, analysis and turnover of inventory.Key chains:Belarus: Cravt, Magiya, Ostrov chistoty, Mila, Cosmo, HippoKazakhstan: MonAmie, Beautymania/French House, CosmartArmenia: Yerevan city, Rouge beauteKyrgyzstan: Globus- Increased sales by 20% in 4 markets- Increased sales volume: +77% for Wella and Londa brands in Armenia and +25% for Wella brand in Kazakhstan- Optimized the planning system, competently organized sales management, including control of sales from the shelves => timely adoption of effective management decisions.
  • Freudenberg Home And Cleaning Solutions Gmbh
    Area Manager
    Freudenberg Home And Cleaning Solutions Gmbh Jul 2016 - Nov 2017
    Москва
    - Planning and sales analysis- Arrangement and conduct of joint negotiations with retail buyers, distributors and merchandising agencies- Monitoring of products’ representation on the shelves- Monitoring of competitive environment- 15% sales growth in 2017 vs YA.- Implementing of the electronic system of control for availability of goods in retail chains, which made it possible to achieve products’ presence on the shelves at least 95%.
  • Pasabahce
    Head Of Retail Channel
    Pasabahce Apr 2014 - Oct 2015
    Москва, Москва, Россия
    Responsibilities:- Implementation of KPIs (sales plan, accounts receivable and margin).- Interaction with distributors (sales plan execution, supply of basic assortment, new products and special orders).- Creation of assortment matrixes based on ABC analysis, rotation, analysis and control.- Planning and sales analysis.- Competitive environment analysis.- Monitoring of products’ availability on retailers' shelves.- Preparation and carrying out of promos for retailers.- Preparation of commercial proposals for retailers.- Joint negotiations with the buyers and distributors.- Interaction with plant' staff (Production planning, quality, packaging and other departments).- Coordination and placing of orders for special projects (Private labels).- Participation in exhibitions and conferences.- Business trips (1-2 times per month).Distributors: OptTorgSoyuz, Stekloplast-Opt, Bely-Parus (Mercury), Parad, Megapolyus (Optima), Korall, private entrepreneur Repina E.A., Shen, Domovid-Pro (Roller), private entrepreneur Chernov V.I., Mig, PromSIZ.Key retailers: Auchan/Atac, IKEA, Posuda-Center, Lenta, O'KEY, Karusel, Perekrestok, Pyaterochka, Metro Cash&Carry, Magnit, Start (Domovoy), Maxidom, Selgros, Globus, Tvoy dom, Uyuterra and etc.Achievements:- Increase in sales by 22% in 2015 relative to 2014.- Initiated creation of an electronic version of a production program, enabling all employees to track all stages of production online.- Initiated creation of the production program, basing on retail sales analysis in federal retailers, thus providing with necessary products all the retailers.Reason for leaving: Staff reduction.
  • Newby Teas - The Luxury Tea Company
    Sales Manager In Horeca Department
    Newby Teas - The Luxury Tea Company Oct 2012 - Jul 2013
    Moscow
    - Search and customer development- Implementation of sales plan- Degustations and trainings of customers' staff. Signed contracts with Nikolskaya Kempinski Moscow Hotel, Dunkin Donuts, Le Pain Quotidien, etc. =>sales increase by 40% vs YA.
  • Project Works (Alef Coffee Tea, Real-3, Avalon Group, Sanford, Brand-House, World Of Childhood)
    Sales Manager/ Kam/ Head Of Sales Department
    Project Works (Alef Coffee Tea, Real-3, Avalon Group, Sanford, Brand-House, World Of Childhood) May 2010 - Oct 2012
    Moscow
    - Cooperation with food and pharma chains Signed contracts with key pharmaceutical chains
  • Unitop
    Senior Regional Sales Manager
    Unitop Dec 1995 - Mar 2010
    Moscow
    Regional sales manager, senior regional sales manager- Sales management in Moscow and Volga Federal District- Negotiations with buyers and distributors- Coordination and control of 10 exclusive sales representativesSigned contracts with key Povolzhye’ chains => 20% average annual growth

Evgeny Kovalev Skills

Sales Negotiation Fmcg Business Development Key Account Management P&l Management Sales Management Data Analysis Time Management Organization Skills Forecasting

Evgeny Kovalev Education Details

  • Institute Of Economics,Finances And The Right (Moscow)
    Institute Of Economics,Finances And The Right (Moscow)
    Economic/Management Of Organisation
  • 299
    299

Frequently Asked Questions about Evgeny Kovalev

What company does Evgeny Kovalev work for?

Evgeny Kovalev works for Sasva Parfums

What is Evgeny Kovalev's role at the current company?

Evgeny Kovalev's current role is Market Coordinator Russia and CIS.

What is Evgeny Kovalev's email address?

Evgeny Kovalev's email address is ev****@****e.co.uk

What schools did Evgeny Kovalev attend?

Evgeny Kovalev attended Institute Of Economics,finances And The Right (Moscow), 299.

What skills is Evgeny Kovalev known for?

Evgeny Kovalev has skills like Sales, Negotiation, Fmcg, Business Development, Key Account Management, P&l Management, Sales Management, Data Analysis, Time Management, Organization Skills, Forecasting.

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