Key responsibilities1) Assesses market competition by comparing the company's product to competitors' products2) Assesses product market data by calling on customers with field salespeople and evaluating sales call results3) Brings new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses4) Completes operational requirements by scheduling and assigning employees; following up on work results5)… Show more Key responsibilities1) Assesses market competition by comparing the company's product to competitors' products2) Assesses product market data by calling on customers with field salespeople and evaluating sales call results3) Brings new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses4) Completes operational requirements by scheduling and assigning employees; following up on work results5) Maintains product management staff by recruiting, selecting, orienting, and training employees6) Maintains product management staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results7) Responsible for managing and implementing marketing activities through research, strategic planning and implementation Show less