I was responsible for the full lifecycle of the project and anything, except for coding.Project status: Active, but needs to be restartedCurrent Achievements:- 3000 registered partners- More than $2.000.000 paid to partners- NET revenue from the project amounted to +30%The main focus during development:increasing the monetization and profitability of the project, working with advertising networks, mediators and testing various advertising formats and ad mechanics.Main responsibilitiesProject development:-Strategic and tactical planning, roadmap and backlog for tech specialists- Testing of new monetization mechanics (starting with SDK with inapp advertising formats and ending with popunders, direct links and push notifications)- Development of new features and mechanics of interaction with users and control of their implementation (there were so many features that we even made side projects - Addvertize and Appwatermark)- Completely ready-made working functionality for the advertising network: billing, formats, ssp and dspProduct distribution:- Expanding the functionality by adding a CPA part: landings, postbacks, traffbacks- Added CPI scheme in addition to RevshareAnalytics:- Calculation of the average cost of an app install- Cohort analysis of retention rate and lifetime of the install by geo/vendors/OS versions/SDK build versions (using yandex appmetrica)- Calculation of the optimal number of impressions and types of advertising to obtain a balance between maximum profit and a satisfactory user experience- Regular analysis of partner performance and traffic qualityMarketing:- Control of the development of website design, logos, UI admins- SMM, advertising, media planningFinancial part:- Budget planning: organization of cash flow, payments to partners, freelancers and colleagues as well as infrastructure supportSupport:- Direct communication with partners on any occasion, except for purely technical issues.

Advertising/mediation network with some cool features

Code-free instant Android app protection at no cost

As a hobby, I have been reselling traffic for more than 9 years, including using anti-fraud solutions, as well as my in-house solution for optimizing and traffic filtering.One of the achievements: the turnover per month was reaching $30K+ with ROI + 25-30%I started my brokerage activity with such bundles as Wapsyst + Admob, which is now impossible to imagine these daysI am also constantly searching and testing new advertising networks using CPA / CPM offers, push subscriptions and analysis through anti-fraud systems.Fresh case with me from Adex antifraud platform:https://adex.com/blog/tpost/6i51bznrc1-not-a-single-dollar-lost-interview-withQuite well familiar with:Such trackers as Peeclick, Binom, KeitaroSpy tools like Adplexity and othersAnti-fraud systems Adex, Adscore, Opticks, Adsecure, GeoedgeAnd of course, I am familiar with all existing popunder, push, native networks, including a number of networks with extremely cheap (from 0.01 CPM) traffic, as well as 30+ networks on the Adkernel platform.

RTB integrations with DSP partners

The main focus: increasing the performance of SSP (publishers) direction of Ads2.bid native ad networkResponsibilities:1. Market research, new ad formats hypotheses and increase of existing ad formats performance2. Roadmap development on auction efficiency (the logic of ad blocks rotation, tagging and categorization system, ad blocks rotation while being in the visibility zone etc)3. A/B tests of ad templates and choosing the best converting template (based on CTR) 4. CRM integration: all the workflow of sales, support and accounting departments started being managed and automated via CRM. Also all sign up forms are automated into customer relationship management system.5. Integration of real-time reporting via API into CRM for more timely monitoring and accounting 6. Adding anti-fraud solutions Adsecure and Geoedge. Launched 24/7 ad blocks monitoring, including the monitoring and analysis of other major players on the market. Also, implementing “active filtering” feature for most sensitive cases, where each malverising ad is critical (for example, while running ads through Google Ad Manager/Google Tag Manager)7. Constant cooperation with QA, devs and designers about correct ad blocks display as well as creating custom ad blocks on request8. Building tools for large partners (SSP integration with Google Ad Manager, Google Tag Manager, development of AMP ads etc)9. Development of new features and tools for SSP dashboards, including admin dashboards10. Increase of current metrics: traffic volumes (+30% in Russia), CPM of ad blocks, conversion from sign up to active publisher (thanks to CRM)11. Started getting constant and structured feedback from publishers about problems, demands and concerns12. Building the marketing and PR plan from scratch

The main specialization is the monetization of mobile inapp traffic (Android application network with a total DAU of 1KK+)Specifically:- connecting key advertising networks, building waterfalls based on eCPM, fill rate, etc.- personal meetings with representatives of advertising networks and discussion of working conditions at such sites as MWC (Barcelona), WN (St. Petersburg, Prague), Mobile Summit (Tel Aviv), etc.As well as many other tasks in the areas of:affiliate marketingpartnership programstraffic brokeragemobile / web advertising (CPC, CPM, CPI, CPA models)traffic analysisSMM

1. Advising new business on internet marketing and branding. 2. Developing new mutually profitable projects (with billing providers, content providers, mass-media, including traditional PR and marketing efforts).3. Increasing brand awareness.4. UI, design and functionality optimization and improvement.5. Market research and analysis.6. Advertisers support.

1. Increasing brand awareness, developing company style, western market orientation.2. Product concept design, banners design.3. Creation and publishing of press-releases; communication with journalists and bloggers; presentation of product on topic forums; viral marketing.4. Product placement, advertisement and marketing (including discount programs) in on-line stores; participation in marketing budget planning; performing marketing research in software for mobile devices.5. Took part in negotiations with OEM, operators and B2B clients on technology integration.6. B2C billing system analysis and integration.

1. Was responsible for Mobile Marketing sector.2. Held market analysis, offered recomendations on differentiating from competitors.3. Developed creative ad campaigns focused on use of Mobile Marketing tools, was envolved in budgeting and effectiveness assessment.

1. Was responsible for cooperation with on-line stores and product placement.2. Took part in partnership programs with operators and OEM.3. Organized ad campaigns and held their effectiveness assessment.4. Banner design and creation, press-releases.5. Held negotiations at 3GSMA with major OEM (Samsung, HP, Nokia e.t.c.)

1. Organized special events (exhibitions, questionnaire design and result analysis).2. Ads design and placement.3. Web-site administration and promotion.4. Cooperated with other web-sites (ads and news exchange).5. Coordinated “RIO Catalogue discount program” (PR and Advertising support, general management).

1. Communication with mass media (press-releases, press-conferences, ads, articles).2. Promotion of company products via exhibitions.3. Interpreter at business meetings.4. Web-site promotion5. Advertising materials design and preparation.

1. Attracted exhibitors.2. Documents circulation management.3. Placed expo ads.4. Communication with mass media.