Evgeny Muratov Email & Phone Number

Moscow, Ru

- Brand portfolio development - Marketing and Business strategy - 360 marketing campaigns management- Creation standards and services for steering ultimate customer experience- Dealer marketing and sales support- CRM and loyalty program development - Development of digital tools for customers and dealers (website, dealer portal, app, chat platform)

Moscow

ROLF Group (biggest multifranchise dealer group in Russia, Market leader 2021 for quantity and gross margin)My KPIs: development of owned sales channels (mobile app, web site), efficient marketing activities (based on MROI), customer acquisition cost optimization, Rolf brand enhancement, reputation management (Geo services, NPS, Retention rate).- Efficient managing of marketing function for attracting and retaining customers in ROLF ecosystem; Development and implementation marketing strategy for “ROLF preowned cars”;- Creation “ROLF preowned cars” brand platform;- 360 marketing campaigns management;- Development of new channels and services, e.g. – “online only” car purchase, “car xChange” service;Development of digital tools - website, mobile app, chat platforms;- Owned channels supervision - E-mail, push, messengers, indoor communication;- Audit and development of Customer Journey Map (CJM);- Sales funnel analytics, competitors and customer purchase behavior analysis;- Company reputation and user content management;- Support and development of the marketing team

My KPIs: MROI, customer acquisition cost (CAC), sales funnel management, sales in digital channels, retention, CSI, brand awareness for private customers and professional community (doctors)Key responsibilities:- Effective marketing function management in direct and matrix structure- Marketing strategy targeting 3 target groups – patients, professional community and partners- Media strategy implementation with strong accent on digital channels- Running 360 communication campaigns in cities of presence (1000+, 500+, 300+ T. population)- Steering key commercial and marketing KPIs (MROI, CLTV, retention)- Event and media platform development for patients and professional community- Development efficient advertising channel for partners (owned media, indoor)- Loyalty program development- Marketing budget steering and efficiency assessment- Efficient cooperation with external partners (creative/media/research/digital)

Москва, Россия

- Leading marketing activities for 4 companies - Sberbank Asset Management, Sberbank Insurance, Sberbank Life Insurance and Sberbank Pension Fund (2018 year in total - 18 ml. customers); - Marketing strategy development with focus on online sales;- Planning and execution 360 marketing campaigns;-Monitoring and managing commercial and marketing KPIs (MROI, NPV, retention);- Creation digital dashboards and sales funnel monitoring; - “Content Factory” management for owned and external channels (from idea to distribution);- New bundle products development (services included, 3rd-party offers); - Managing central marketing budget and locals from each company;- Support and development professional competence in marketing teams (18 people under management);- Cooperation with external partners (creative/media/digital/research).

Moscow, Russian Federation

- Development, coordination and execution communication strategy by each shopping centre; - 360 marketing campaigns;- Defining local positioning of each shopping centre based on customer needs; - Enhance digitalization approach by implementing new customer features, e.g. virtual fitting room and hands free shopping; - Marketing efficiency assessment and follow-up (MROI, CSI, new visitation); - Managing marketing budgets by each shopping centre, incl. P&L responsibility;- Support and development professional competence in marketing teams (22 people under management);- Cooperation with external partners (creative/media/BTL/digital).

Moscow, Leningraskoe Shosse 39A

- Development of new specific brand language for marketing communication and new positioning tailored with authenticity of each brand (BMW, MINI, BMW Motorrad);- Execution communication strategy by different activities and channels. Keeping customer acquisition cost on required level;- Implementation of Customer retention strategy;- New web site, new mobile application, new CRM tool were launched according digital strategy;- Retail financing product portfolio management (sales, profitability, application traffic, CSI); - Development online training program for sales staff;- Conducting of official meetings and conferences with end-customers and partners;- Efficient cooperation with HQ, vendors, dealers and partners.

- Brand positioning and communication strategy development; - Planning and execution 360 communication campaigns; - Business case development and launch calendar for new models; - Steering FIAT Brand CI standards;- Implementation regular marketing surveys (CSI, A2A, competition); - Development sales support programs;- Creation special BTL projects for B2C and B2B customers; - Running dealer marketing activities; - Product management for passengers and commercial vehicles;- Conducting media tenders for creative, media and research agencies.

- ATL/BTL marketing campaigns planning and execution; - Steering sales funnel and regular market researches; - Public Relations activities; - Leading marketing trainings for sales managers; - Creation and execution Brand CI and retail standards for ROLF Trade-in division; - Running B2B marketing activities for corporate customers; - Establishing efficient collaboration with internet communities; - Presenting brand strategies and activities to Management of the Board; - Marketing budget planning and control.

Master Of Business Administration (Mba), Investment Management

Master'S Degree, Sociology And Economy