Evi Efthymiou Email & Phone Number

Greece

Athens, Attiki, Greece

▹ Designed and implemented marketing strategies and initiatives in collaboration with the Global Marketing managers.▹ Development of Global marketing campaigns, product GTM packages, key content and communication pieces.▹ Created and implemented an adding value content strategy for effective engagement of the target audience.▹ Coordinated the localization process of the Go-to-Market package in more than 15 countries. ▹ Supported marketing project managers on the analysis of the effectiveness of marketing campaigns and initiatives as well as preparing and implementing corrective actions.▹ Continuous collaboration and alignment with key global and regional stakeholders to develop and deliver marketing activities and initiatives across different markets (Marketing, Product, Development, Sales)▹ Collaborated and coordinated the global suppliers to ensure the creation and implementation of marketing material

Athens, Attiki, Greece

▹ Analysed market trends and demand for products▹ Developed and implemented marketing campaigns (digital & offline)▹ Developed and implemented the localised annual marketing calendar across all channels▹ Managed a network of clients and retail stores across Greece and Cyprus▹ Monitored the marketing budget▹ Coordinated the instore Visual Merchandising▹ In-Store Communication Management (Windows and POP)▹ Provided continuous training and support to field force teams▹ Built strategic relationships and business partners▹ Developed internal communication strategies

Athens, Attiki, Greece

▹ Created and executed marketing & PR activities based on the EMEA strategy.▹ Implemented marketing communication plan across channels▹ Controlled the annual marketing budget▹ Coordinated needs and marketing campaigns of a retail network; organized retail staff training.▹ Supported Brand & Sales Manager for marketing activities▹ Organized and implemented special brand awareness events, synergies and sponsorships

Athens, Attiki, Greece