Evi is an entrepreneur and a Master’s student at Turku School of Economics. She is the co-founder and CEO of Cuitu, a Finnish accessory brand upcycling leftover materials from selected production companies into urban, unisex-style accessories. Evi is dedicated to contributing to a zero-waste fashion industry by leveraging the power of cross-industry collaboration to reduce waste and promote circularity. She believes strong and inspiring brands are built through such collaboration.Evi is deeply passionate about circular product design and art direction, shaping the vision of the Cuitu brand. Evi's expertise further expands to sales, social media management, value chain optimization, production, international partnerships, event organization, and public speaking. An enthusiastic public speaker, she has shared insights on sustainability and entrepreneurship at events organized by the European Commission. She has also provided policy statements for the European Textile Strategy 2023, representing all small and medium-sized European textile and fashion companies.Driven by her commitment to sustainability and innovation, Evi is dedicated to creating a positive impact through Cuitu and beyond.