Evi Widi Lestari Email & Phone Number

Jakarta, Id

Jakarta, Indonesia

- Provide analysis on customer profile, customer behavior, customer segmentation, and propensitymodel development- Plan, execute, and monitoring customer promotion campaign and marketing initiative collaborationwith channel and partnership distribution- Support to develop system implementation to digitally driven, simpler, faster, and more connectedProjects- Customer Segmentation : Profiling analysis and getting insight on different profile of customers- Repurchase Initiative : Next Best Offer model to detect existing customers that most likely willrepurchase in the next 2 months and also giving product recommendation based on current portfolio- Retention Initative : Lapsed Detection Model to detect customers that most likely will lapsed in thenext 2 months and giving recommendation and also the next action plan to stakeholders- Operation Initiative - ECM PreScoring Model : Predict the CI and Medical underwriting risk forexisting customers to determine type of customers underwriting, whether GIO/ SIO/ Full UW- Premium Due Reminder Call (PDR) Model : Generate customer scoring to improve current condition, more effective call for Customer Care team, low effort with low budget and high result- Unit-Link Project Initiative : Analyze and giving insight from current UL portfolio base to see thepotential issue and giving recommendation and also the next action plan to stakeholders

Jakarta, Indonesia

- Provide a customized research by analysis and reporting the research projects- Experience in several project : Telco, FMCG, E-commerce, Finance/ Banking, Automotive, etc.Research Project- Brand Health Study : Brand Awareness, Usage, Brand Preference, and Brand Imageries- Customer Segmentation : Understanding market size and each value, needs, behavior of segments- Mystery Shopping : Measure quality of service or compliance with regulation- Product Test or Concept Test : Understanding usage and consumer attitude, and then evaluateproduct acceptance and purchase intention- Ad-Track Study : Ad Evaluation with EPIC- Event Evaluation and/ or Product Evaluation

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