Evi Dewhurst Email & Phone Number

Irvine, California, United States

Develop and execute integrated marketing plans: Create comprehensive marketing plans that encompass a mix of digital and traditional marketing channels.Drive end-to-end campaign execution, manage budgets, timelines, and external agency resources.Paid, earned, and owned marketing strategies across social media, content marketing, email marketing, search, and paid advertising (print and digital) to drive lead generation.Collaborate cross-functionally with creative teams… Show more Develop and execute integrated marketing plans: Create comprehensive marketing plans that encompass a mix of digital and traditional marketing channels.Drive end-to-end campaign execution, manage budgets, timelines, and external agency resources.Paid, earned, and owned marketing strategies across social media, content marketing, email marketing, search, and paid advertising (print and digital) to drive lead generation.Collaborate cross-functionally with creative teams, copywriters, designers, Medical Affairs, Professional Relations, Global Marketing, Market Access, Legal, Compliance, and Regulatory Affairs.Leverage expertise of team members to deliver integrated and impactful marketing initiatives.Utilize data-driven insights to measure and analyze marketing campaign effectiveness and future improvements.Identify key performance indicators (KPIs) and metrics to evaluate success and provide actionable recommendations for optimization and future campaigns. Show less

Orange County, California Area

Omnichannel marketing strategies, campaigns, and creativeContent strategy, KPIs, and deliverablesCompetitive intelligence, share of voice, and audience trends

United States

Develop omnichannel digital marketing strategy and tactics for healthcare audience to drive measurable increase in leads and sales conversions.Maintain and elevate cross functional MQL/SQL team (led organization of the team in 2016) for lead generation, scoring, and monitoring of qualified digital lead prospects using HubSpot.Collaborate with product marketing for digital inbound marketing strategy planning.Develop and manage digital content strategy and content… Show more Develop omnichannel digital marketing strategy and tactics for healthcare audience to drive measurable increase in leads and sales conversions.Maintain and elevate cross functional MQL/SQL team (led organization of the team in 2016) for lead generation, scoring, and monitoring of qualified digital lead prospects using HubSpot.Collaborate with product marketing for digital inbound marketing strategy planning.Develop and manage digital content strategy and content contributor team consisting of external and internal resources; oversee content deployment, metrics, and strategy improvements.Oversee website content migration to Magnolia CMS, front-end SEO optimization, and CRO improvements.Manage and develop digital marketing team members. Show less

United States

Develop integrated marketing communications strategies; KPI development, execution, and measurement.Map content strategy aligned to brand, product, and campaign messaging. Plan and develop long- and short-form content calendar to drive engagement and lead generation.Implement HubSpot marketing technology platform for email, landing pages, lead nurturing, and scoring.Establish cross-functional MQL/SQL team for lead qualification, sales hand off, and Salesforce… Show more Develop integrated marketing communications strategies; KPI development, execution, and measurement.Map content strategy aligned to brand, product, and campaign messaging. Plan and develop long- and short-form content calendar to drive engagement and lead generation.Implement HubSpot marketing technology platform for email, landing pages, lead nurturing, and scoring.Establish cross-functional MQL/SQL team for lead qualification, sales hand off, and Salesforce tracking.Collaborate with agency partners for brand print and digital advertising creative.Write, edit, and produce branded quarterly print publication for healthcare professionals.Manage and develop marketing communications team members. Show less

Orange County, California

Develop brand and product omnichannel and content marketing strategies resulting in a 300% lead increase and measurable revenue growth.New product upstream target market identification, potential market penetration and growth, competitive landscape, launch strategy.Manage print media partnerships, advertising opportunities and third-party vendor relationships.Oversee Drupal CMS, uplevel website content for messaging and SEO improvements, and identify and resolve CRO… Show more Develop brand and product omnichannel and content marketing strategies resulting in a 300% lead increase and measurable revenue growth.New product upstream target market identification, potential market penetration and growth, competitive landscape, launch strategy.Manage print media partnerships, advertising opportunities and third-party vendor relationships.Oversee Drupal CMS, uplevel website content for messaging and SEO improvements, and identify and resolve CRO gaps.Manage and develop marketing team members and budgets. Show less

Placentia, California

Establish in-house marketing and advertising function while reducing external resources spend.Rebuild integrated marketing communications brand strategy and tactics to drive awareness and purchase in direct, retail, and distribution channels.Develop downstream product launch strategies and advertising campaigns.Manage media partnerships for strategic brand presence in U.S. and European trade publications and websites.Design and copywrite digital and print… Show more Establish in-house marketing and advertising function while reducing external resources spend.Rebuild integrated marketing communications brand strategy and tactics to drive awareness and purchase in direct, retail, and distribution channels.Develop downstream product launch strategies and advertising campaigns.Manage media partnerships for strategic brand presence in U.S. and European trade publications and websites.Design and copywrite digital and print marketing communications, including website, email, print advertising, brand collateral, sell sheets, directions for use, and show displays. Show less

Irvine, California

Lead design and copywriting of marketing communications tools for 91 California branches, including print advertising, direct mail, branch displays, and branch signageManage business banking group intranet portal marketing content and postingsPartner with cross-functional departments including legal, compliance, division managers, and marketing communications to meet marketing guidelines for new marketing materialsAlign with agency partners to repurpose campaign content… Show more Lead design and copywriting of marketing communications tools for 91 California branches, including print advertising, direct mail, branch displays, and branch signageManage business banking group intranet portal marketing content and postingsPartner with cross-functional departments including legal, compliance, division managers, and marketing communications to meet marketing guidelines for new marketing materialsAlign with agency partners to repurpose campaign content into diverse marketing offeringsManage Corporate Marketing legal and compliance marketing communications documentationRegulate print vendor relationships, orders, and billingOversee tradeshow display materials distribution and inventory Show less

Anaheim Hills, California

Manage graphics department team, development, and productionDesign and copywrite marketing materials for a broad range of clientsDevelop client brand identity materials, corporate collateral, sell sheets, catalogs, posters, and newslettersLead designer for new clients

Bachelor Of Arts, Psychology

Activities and Societies: Alpha Chi Omega

Illustration, Graphic Design

At California State University-Fullerton I studied illustration and graphic design for two post-baccalaureate years.

Communications And Journalism