Evie Macias Email & Phone Number

Miami, Florida, United States

Miami, Florida, United States

BurgerFi- Account lead on strategic brand communications, promotions and ongoing social media campaignsLiebherr USA- Create and manage integrated national U.S. advertising campaigns for their premium-luxury refrigeration and freezing appliances- Strategic brand lead for U.S. brand experienceCity National Bank of Florida- Successfully produced a multi-channel anniversary campaign celebrating the bank’s 75-year history and impact in our Florida community. Campaign consisted of everything from high-funnel tactics such as TV and OOH to social media to in-bank experiences for customers.- 2022 Silver Addy Winner: We Grow Florida Print Campaign

Miami, Florida

Miami Herbert Business School- Managed the School’s rebrand, and all recruitment marketing campaigns across 18 unique master’s programs- Developed streamlined internal communications collateral and recruitment resources - Managed roughly 18 customized lead-generation campaigns, utilizing multiple digital and traditional channels resulting in enrollment growthBoyne Capital- Develop, maintain and manage website and brand experience

Miami, Florida, United States

Account lead, managing internal teams and multiple partner and Client relationships at a given time. Currently, the lead Client contact on seven AOR and project-based Clients across a variety of industries; leading campaigns in all channels including online, offline, social, experiential and website design, development and SEO.Active member of the new business pitch team responding to RFPs, preparing submissions, acting as liaison between pitch consultants and Agency, managing pitch responses/deck, preparing contracts and fee structure, and representing Account Management during pitch presentation.Clients:- New York Blood Center Enterprises-Children's Hospital of Richmond at VCU-Children's Hospital Foundation-O2 Investment Partners, LLC-Boyne Capital-Liebherr Appliances-University of Miami Herbert Business School

Miami/Fort Lauderdale Area

Aspen Dental - manage TV, print, radio, social and online content - manage and lead team in versioning and trafficking content to over 100 local markets across channels- liaison to media team for all production-related needsParticipated in pitch teams for multiple New Business projects

Strategic lead on all U.S. Hispanic activity on Walgreens - Traditional, Digital & Social MediaStrategic lead on all U.S. Hispanic activity across J.M. Smucker Company portfolio- Traditional & Digital Media Strategic lead on all U.S. Hispanic activity on Sunny Delight Beverages Company- Traditional, Digital & Social Media + Shopper Marketing/Promotional Activity

Miami/Fort Lauderdale Area

Strategic & Account lead on the SC Johnson & Son, Inc. U.S. Hispanic Advertising Campaigns: - Air Care & Home Storage Divisions- Right@Home.com & Glade.com Hispanic Website - TV Product Integrations (All Divisions/Brands)Strategic lead on Sunny Delight Beverage Co. U.S. Hispanic Advertising Campaigns- Strategic Partner and Project lead on all Traditional, Digital and Social Media Campaigns- Strategic Partner in New Positioning Development - Agency Liaison in Media Strategy

Account lead on the SC Johnson & Son, Inc. Air Care & Home Storage DivisionsAccount lead on the SC Johnson & Son, Inc. Right@Home.com Hispanic Website Account lead on SC Johnson & Son, Inc. Product Integrations (All Divisions/Brands)

Provided Client service support with General Motors Company account ( Buick, Cadillac and GMC)Provided Client service support on the US NAVY account

Assisted with promotions and events for Grupo Mahou - San Miguel Beer

Bachelor Of Arts, Communications And Marketing/Advertising

Activities and Societies: Member and Captain of the Division 1 Women's Cross Country Team, Publicity Chair and VP of Administration of Pi.

Education record

Education record

Education record