• Leveraging tools including Salesforce Marketing Cloud and Moveable Ink to create personalised, and dynamic CRM campaigns reaching a range of targeted, product-specific audiences.

• Direct responsibility over the marketing department within the two business subsidiaries of the group• Developed a Go-To-Market strategy, advised and managed department budget, and implemented a marketingstrategy which covers both physical and digital platforms.• Headed CRM strategy development in a start-up environment, including integration of email database with e-commerce sites and directed the customer journey and touchpoints across two business subsidiaries.• Lead development work with a creative agency, with responsibility over content approval, brand guidelineestablishment and management of content calendars.• Presented and developed an Influencer Strategy – utilising Influencer Marketing and Agencies across social mediaplatforms to create brand awareness and product promotion, approved by the company founder.

• Operated across all key areas of the business, including theatrical new releases, games, theatrical catalogue, TV, and franchises.• Role specialised around customer relationship management with responsibility over email communications to a database of 1.4 million active subscribers. • Responsibility over content creation for emails via Salesforce Marketing Cloud, utilising HTML code across multiple key campaigns, including the release of Hogwarts Legacy and Mortal Kombat 1. • Designed, built, and analysed data dashboards using Tableau and Excel, providing insights for key IP’s such as the Wizarding World and DC Franchises.• Overhauled and implemented a fresh CRM strategy utilising Salesforce Marketing Cloud, which was presented to and approved by SVP and VP of Film Marketing, resulting in an increase in CTR by 2% across all email communications, and a growth in DC database of 36,000 subscribers. • Pioneered a revitalized organic TikTok strategy, with responsibility over content and copy creation, aligning iconic catalogue moments with platform trends, resulting in a minimum month-on-month growth of 5%.

• Summer Internship within the Marketing Team, given return offer to continuing working as a Marketing Specialist part time.• Managing CRM, with successful planning and execution of marketing campaigns, seeing an average monthly follower growth of 4% across all platforms since joining.• Nurturing company communities on a range of social media platforms and managed events. • Lead copywrite for monthly newsletter, which has seen 3% month-on-month increased CTR since June 2021.