Crm Operations Specialist
Current• Leveraging tools including Salesforce Marketing Cloud and Moveable Ink to create personalised, and dynamic CRM campaigns reaching a range of targeted, product-specific audiences.
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Evie Brightwater is listed as CRM Operations Specialist at Compare the Market, based in Woking, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Evie Brightwater.
Evie Brightwater previously worked as Digital Marketing Manager at Bridge Entertainment Ltd and Digital Marketing Executive (Industrial Placement) at Warner Bros. Discovery. Evie Brightwater holds Bachelor Of Science - Bs, Business Management And Marketing, First Class (77%) from University Of Surrey.
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University of Surrey graduate, achieving a First Class Bsc Business Management & Marketing degree, with a keen interest in CRM and Data-led marketing strategies. Previously managed the digital marketing for a publishing start-up, with responsibility over organic and paid socials, as well as data management, customer growth, CRM, and worked in the Digital Marketing team at Warner Bros. Discovery, with responsibilities including data management and analysis, website management, and CRM. Experience in the past working as a marketing specialist for an innovative tech start-up that is changing the way that VR, AR, music and video game experiences can be developed. Salesforce stuff I can do!: https://trailblazer.me/id/evmbw
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London Area, United Kingdom
• Leveraging tools including Salesforce Marketing Cloud and Moveable Ink to create personalised, and dynamic CRM campaigns reaching a range of targeted, product-specific audiences.
• Direct responsibility over the marketing department within the two business subsidiaries of the group• Developed a Go-To-Market strategy, advised and managed department budget, and implemented a marketingstrategy which covers both physical and digital platforms.• Headed CRM strategy development in a start-up environment, including integration of email database with e-commerce sites and directed the customer journey and touchpoints across two business subsidiaries.• Lead development work with a creative agency, with responsibility over content approval, brand guidelineestablishment and management of content calendars.• Presented and developed an Influencer Strategy – utilising Influencer Marketing and Agencies across social mediaplatforms to create brand awareness and product promotion, approved by the company founder.
London, England, United Kingdom
• Operated across all key areas of the business, including theatrical new releases, games, theatrical catalogue, TV, and franchises.• Role specialised around customer relationship management with responsibility over email communications to a database of 1.4 million active subscribers. • Responsibility over content creation for emails via Salesforce Marketing Cloud, utilising HTML code across multiple key campaigns, including the release of Hogwarts Legacy and Mortal Kombat 1. • Designed, built, and analysed data dashboards using Tableau and Excel, providing insights for key IP’s such as the Wizarding World and DC Franchises.• Overhauled and implemented a fresh CRM strategy utilising Salesforce Marketing Cloud, which was presented to and approved by SVP and VP of Film Marketing, resulting in an increase in CTR by 2% across all email communications, and a growth in DC database of 36,000 subscribers. • Pioneered a revitalized organic TikTok strategy, with responsibility over content and copy creation, aligning iconic catalogue moments with platform trends, resulting in a minimum month-on-month growth of 5%.
London, England, United Kingdom
• Summer Internship within the Marketing Team, given return offer to continuing working as a Marketing Specialist part time.• Managing CRM, with successful planning and execution of marketing campaigns, seeing an average monthly follower growth of 4% across all platforms since joining.• Nurturing company communities on a range of social media platforms and managed events. • Lead copywrite for monthly newsletter, which has seen 3% month-on-month increased CTR since June 2021.
Achieved the Surrey Business School Award for Best Overall Degree Mark on the BSc Business Management (Marketing) Programme. Included.
Achieved a Distinction grade in every module for this course - the first student to achieve this at the college. Tutored and assisted.
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Evie Brightwater works for Compare the Market.
Evie Brightwater is listed as CRM Operations Specialist at Compare the Market.
Evie Brightwater is based in Woking, England, United Kingdom while working with Compare the Market.
Evie Brightwater has worked for Compare The Market, Bridge Entertainment Ltd, Warner Bros. Discovery, and Anything World.
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Evie Brightwater holds Bachelor Of Science - Bs, Business Management And Marketing, First Class (77%) from University Of Surrey.
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