Evie Clercx Email & Phone Number

Richmond, Va, Us

Richmond, Virginia, United States

United States

Nebraska, North Dakota, South Dakota

As this vast territory’s (the company’s lowest populated) first sales manager, I established relationships with regional distributors, and field offices and introduced program/product education and best practices.I partnered with Marketing for promotions and to standardize SKU and merchandising sets, and with Regional Sales managers to use data to set goals and close gaps. The results speak for themselves: ➜ Double-digit monthly revenue growth across all 3 states➜ Consistent Top ranks for SKUs and Facings➜ Reduced out of stocksI am proud to serve as a Founding Member & Membership Chair of Women@JUUL, an organization dedicated to increasing the organization’s female diversity and leadership opportunities.

capitalized on an unrealized opportunity to become the sole specialty wine and spirits brokerage and brand management company servicing the Dakotas and Nebraska. As a trusted and reliable partner, we sustained 100% YOY retention with suppliers through expert identification of unique needs to propose distributor solutions well-suited for niche products. As a brand advocate and expert in small-/medium-sized estate-owned vineyards, small batch distilleries and handcrafted products, I grew our portfolio from a solitary Argentine importer to 10 discerning brands from around the globe. In addition to initiating a marketing, social media and communications strategy spanning email, newsletters and campaigns via Instagram and Facebook, I opened up distribution channels and executed launch plans for 100+ SKUs.Through logistical execution between distributors, retailers and on-premise establishments, I oversaw national and regional kick-off campaign plans and budgets, gained buy-in for pricing, programming and product placement.As part of annual KPI and sales forecasting development, I conducted annual programming performance analyses and conducted comprehensive product education to sales representatives, restaurant and retail staff members and consumers.

Sioux Falls, South Dakota Area

I revamped the sales infrastructure for this regional wine distributor – and established KPI performance metrics, its first incentive compensation program and a price posting strategy used today as best-practice. Bottom line results? Increased sales revenues 40% through new market penetration including western Iowa portfolio growth from 0 to 100 accounts, poising the company for expansion across the state, and 13X growth in North Dakota. My team maintained 100% retention by stabilizing at-risk accounts and collaborating with supplier partners to establish sales goals, pricing and marketing programs, and monitor depletions and distributions.I allowed my sales team to focus on sales by recruiting and persuading untapped Demo resources to support provide display set-up assistance. In addition to interviewing and hiring throughout our sales team expansion, I created staff development and hands-on training that increased product and sales acumen through education credits, quarterly sales development and continuous product knowledge meetings.

I championed a branding and marketing facelift that placed this manufacturing firm on the digital map. This marketing footprint expansion supported its rapid growth from a regional company to a global enterprise.Initiatives including a print and digital marketing strategy resulting in establishing a social media presence on Facebook and Twitter, an email marketing campaign, refreshed website, branded icons and the development of marketing collateral. To gain buy-in for this transformation, I delivered persuasive presentations before entrenched, resistant executives, and oversaw the replacement of our advertising agency from bid proposal to negotiation to relationship management. My success earned a seat at the leadership table for hiring decisions. In this vein, I built and developed a young and lean team (many today work in marketing leadership roles) dedicated to supporting end-to-end initiatives within confines of a small $250K budget. Under my helm, MASABA expanded its presence in the tradeshow arena and increased its exposure at the industry’s largest expo – a move that paid off with 25% of our total sales leads. I am proud of the accolades I received for seamless end-to-end logistics execution at these high-profile events.

Never one to be idle, while managing my branding and editing business I founded a startup and shepherded the product from concept to demo to market including negotiating a manufacturing agreement overseas.I created a successful sales, marketing and communications strategy that garnered placement in boutique stores in 15 states and media mentions in Women’s Day and Health Magazine, among others.

I built a client portfolio from the ground up based on my word-of-mouth reputation for helping people find shorter, better ways to say things on paper. My clients included small business owners who hired me to design digital branding, website design and advertising, and Professors, Ph.D. and Masters’ students who hired me to edit publications, dissertations and theses.