Evi Loveres Email & Phone Number

Salt Lake City Metropolitan Area

Managed and executed all multimedia assets, including videos, graphics, and animations in support of marketing activities, while actively contributing to a 28% increase in new user growth in 2023, marketing’s primary KPI.Recruited and nurtured offshore talent, augmenting creative team capacity by 80% while preserving a budget-neutral approach, all the while upholding exceptional standards of quality and creativity. Spearheaded the company’s most expansive photo and video project, overseeing the creation of a substantial volume of high-quality content that significantly enhanced brand visibility and engagement across diverse platforms. Contributed to a 194% increase in gated content conversions and 118% increase in Resource Center signups in 2023 through eBook designs, landing page design optimizations and various content design support.Established creative processes, service level agreements, and refreshed brand guidelines, building efficiency while ensuring a cohesive brand across all touchpoints. Supervised the work of graphic designers, video agency, and freelance partners to ensure high quality work is delivered in a timely manner.

Salt Lake City, Utah, United States

Managed a team of 9, comprised of Art Directors, Operations Manager & Copy Director to deliver, review, and approve all forms of creative and content from design, copy, video, and more for three credit-related brands: Credit.com, Creditrepair.com & Lexingtonlaw.com.Led the rebrand of the in-house creative team to “257 agency” to create the team’s identity, attract future talent and re-establish the team’s reputation as the brand experts.Optimized processes and developed reporting to create a big-picture view of creative resource utilization.

Tucson, Arizona Area

Oversaw concept development, design direction, and production of all creative materials for the Department of Enrollment Marketing & Communication, which contributed to bringing in the most diverse, highest-achieving, and largest incoming class.Managed a high-performing creative team of 5, with direct oversight of the Associate Creative Director and Photo/Video Manager. Advocated for several leadership positions, career development plans and salary equity for various team members, which resulted in higher team productivity and retention rates. Won the most American Advertising Federation awards (ADDY awards) for the department of Enrollment Marketing. Led the video content concept and production for the University of Arizona’s student and campus life YouTube channel developing video content with various strategic objectives and a shoestring budget.Spearheaded the creation and execution of a virtual University of Arizona in Minecraft during the COVID-19 pandemic for National College Decision Day within one month and a budget of $1500. Created better processes and procedures for approvals that helped work flow more efficiently and over 97% of creative deadlines consistently met.

Tucson, Arizona Area

Principal Designer for The University of Arizona’s commencement that received national press from Huffington Post. Directed event cameras for the event with over 30,000 live and streamed viewers.

Bachelor Of Applied Science - Basc, Organizational Leadership, 4.0 Gpa

Summa Cum Laude

Associates Of Applied Science, Graphic Design, 3.7 Gpa

Activities and Societies: PCC Student Advertising Federation, AD2 TucsonPhi Theta Kappa Honor Society