Evin Lachance Email and Phone Number

As a seasoned Art Director, Designer, and Video Editor I specialize in crafting visually compelling and strategically sound campaigns, designs, and videos. My work blends bold design with impactful storytelling to create memorable brand experiences. Explore my portfolio to see how I can bring your vision to life.**Services:**- **Art Direction:** - Creative concept development - Visual storytelling and brand identity - Campaign strategy and execution- **Graphic Design:** - Branding and logo design - Print and digital media design - Packaging and promotional materials- **After Effects Video Editing:** - Motion graphics and animation - Video editing and post-production - Visual effects and title sequences

Art Director for No Frills Canada while supporting enterprise-wide initiatives. (Short-term contract)Skills:•Creative Leadership: Leading and inspiring a team of designers, writers, and creatives to develop innovative content.• Strategic Planning: Utilizing insight-driven strategies to translate customer needs into compelling brand stories and campaigns. Cross-functionalnal Collaboration: Working closely with marketers, vendors, social media teams, and other departments to ensure cohesive and effective brand messaging.• Brand Development: Enhancing brand love and engagement through creative excellence.• Project Management: Overseeing the creative process from concept to execution, ensuring projects are delivered on time and within budget.• Visual Storytelling: Crafting and directing visual narratives that resonate with target audiences across various channels.• Digital and Social Media Expertise: Staying current with best practices in digital and social media to lead the team in producing relevant content.Daily Activities: •Team Leadership and Collaboration: Leading daily stand-ups or team meetings to discuss project statuses, brainstorm ideas, and address challenges.• Creative Development: Reviewing creative briefs, conceptualizing visual strategies, and overseeing the creation of visual assets and campaigns.• Stakeholder Engagement: Meeting with marketing, sales, and other departments to align on project goals, brand strategy, and customer engagement initiatives.• Vendor and Partner Management: Coordinating with photographers, illustrators, and other external partners to develop imagery and content.• Brand and Project Oversight: Ensuring all creative output adheres to brand guidelines and directives.• Feedback and Revision: Provide constructive feedback to team members and facilitate the revision process to refine and enhance creativity.• Industry Research: Staying informed about trends in AI, design, advertising, and social media.

Digital design, graphic design, motion design, and art direction. Job Description: • Participate in design sessions and contribute through creative concepts and creative input. Lead visual design from concept to completion.• Create designs that are consistent with brand guidelines. Be accountable for brand consistency across campaigns and assets.• Work closely and collaboratively with the production and copy team to support design needs and ad-hoc requests.• Contribute to campaign conceptualization and photography shoots.• Present design solutions to key stakeholders.• Be detailed in your organization of projects. This includes management of project briefs, awareness of project specs, deadlines, files, etc.• Balance and manage own workload according to the established business priorities and timelines.• Ensure that our digital products can be experienced by everyone, reflecting the diversity of the communities we serve, through an applied understanding of AODA design requirements.

Provide a multitude of creative services for larger clients like Starbucks Canada and Air Canada. Branding projects for smaller retail, social, and consulting work on an ongoing basis.

Ongoing clients include Starbucks Canada, Ancestry Canada, Home Depot, Pinterest, John Howard Society, Mount Pleasant Group Cemeteries, and more.

• Design Obsessed: Passion while creating entertaining, viral content while utilizing the entire Adobe Suite• Natural born storyteller: Creates engaging moments with people and shares those stories through content development (photos, videos, and graphic elements)• Visual leader: Relied upon to develop and uphold Media Profile's visual identity (currently in the works)• Passionate Creative: Demonstrated ability to pitch fun, engaging content ideas that appeal to specific or general audiences• Ride or die team member: Acts as a consultant on creative-based client initiatives, including PR events, outsourced creative work, and original incoming work. Highly active in brainstorms, office events, and culture development.Clients have included Starbucks Canada, Air Canada Rouge, Honda Canada, Labatt, Ancestry Canada, Desjardins, Dairy Queen, Cancer Care Ontario, Yorkdale Shopping Center, Oxford Properties, Mount Pleasant Group, and Epica Wines.

• Liaise with clients to produce exceptional content that they require for print and digital channels. • Work closely with the Creative Departments and other stakeholders to develop creatives assets that were eye-catching and consistent with the brand identity.• Coordinate and manage social media calendars to reach new audiences. • Ability to cover events and host online live streams. • Effectively work in a team of other freelancers to accomplish a job for a client.

• Social media manager: Ensured the Charcoal Group's culture is marketed accurately and engagingly on the internet through several social platforms. Responsible for the management of 5 concepts, each with their specific brand guidelines. • Digital media publisher: Efficient in content creation from conceptual brainstorm to collecting assets to posting content on social media and websites. Proficient in photography, videography, editing, copywriting, and community outreach. • Producer: Primarily responsible for developing 3 blogs, 5 websites, and multiple online profiles. • Data analyst: reviewed and communicated social insights from active or past campaigns. Utilized online applications such as Sprout Social, Google Analytics, Facebook Business, and Instagram Insights. • Team Manager: Managing multiple community managers within each restaurant and overseeing that they follow specific social media strategies set by myself on platforms that include: Instagram, Facebook, Twitter, TripAdvisor, YELP, Google+, etc.• Coder (HTML / CSS): Daily upkeep of restaurant websites while developing and designing new websites for restaurant concepts that are beautiful, responsive, and work across multiple devices. • Extras: Responsible for the development, implementation, and upkeep of company Intranet – the ability to work with the 'Igloo Software' platform.Copy editor of restaurant menus and other design deliverables. Proficient in Adobe applications such as Photoshop, Illustrator, AfterEffects, and InDesign.Was present during two restaurant openings.

• Assisted with organizing and delivering Gallery A programming, including artist talks, peer-to-peer feedback sessions, conferences and special events.• Prepared gallery spaces for installation, including painting walls and minor wall repairs.• Handled and installed artworks; produce promotional posters, labels and accessibility features.• Assisted artists with all technical requirements, including the set-up of Audio and Visual equipment.• Assisted with coordinating and delivering professional development workshops for the community, artists, and art educators. • Networked within the community. Building rapport with gallery-goers and stakeholders. • Lead community information sessions about Gallery A. • Maintained a clean, safe, and pleasant space for artists and visitors alike.• Corresponded with artists to develop and strengthen professional relationships• Organized and attended training sessions, curatorial briefings and artist talks.• Documented exhibitions and assisted artists in documenting their work (Photography/Video)

• The primary objective was to capture the smiles of students of all ages during their designated photo days. • Learned very quickly how to read an individual to elicit a positive photo. • Gained experience with photography lighting, composition, and photographing a person. • Dealt with many stakeholders within each school. Always remain professional in the schools and when dealing with students. • Responsible for maintaining and moving expensive equipment. • Worked on a team as well as individually.• Job required a full G-license to drive to various locations in the GTA• Became a brand ambassador while on location

• Main responsibility included collecting, managing, and organizing over 200 artists' information for print, website, social media, and other didactic materials for Head Designer.• Was expected to continually keep the Artists up-to-date with current OSI 2014 information, using email blasts and cold calling. • Design assistant to lead designer. Provided feedback and edited designs. • Worked in HTML/CSS to help code the website. • Also acted as a bridge between upper management and artists while troubleshooting the issues for the artists. http://www.oshawaspaceinvaders.com/

• Responsible for performing client revisions and Art Director requests on pre-existing designs.• Showed organization when producing, cutting, and managing design assets.• Exhibited adaptiveness in recreating and working with branding styles and voices.• Was present and participated in many strategy and development meetings.

• Responsible for creating a collaborative and creative environment for the curatorial team and artists• Created conceptual ties between artist work and then display that narrative within a gallery space proficiently, with the intent to promote the artist.• Other responsibilities included substantial influence within the design of marketing materials, venue selection, fundraising, social media and promotional material.https://www.facebook.com/META2014

• Worked well within a team-based environment• Responsible for prepping and displaying company products for sales• Demonstrated ability to identify fashion trends, setting up shops accordingly. • Created visual displays according to company specifications