Marketing Specialist
CurrentI manage the full range of communications and marketing efforts as the primary marketing employee at a wine analysis laboratory in the Napa Valley. Design and produce the Winemaker’s Quarterly, an educational magazine I helped launch with a print circulation of 10,000 and over 22,000 digital imprints. Develop multi-channel marketing strategies targeted to our client profiles and business goals.Responsible for the full lifecycle of all digital and print marketing publications including concepting, photography, graphic design, customer segmentation, and distribution. Coordinate tradeshow planning for an annual cycle of 6-8 national and regional shows and organize frequent educational seminars. My duties include scheduling, coordinating content, and promoting through social media and email marketing.Manage the company’s roster of sponsorships, partnerships, charitable donations, and industry memberships, including evaluating sponsorship opportunities with management, budgeting, negotiating contracts, and maintaining close and effective relationships with all of our partners.