Elizabeth Chabe Email & Phone Number

Portland, Maine, Us

Privately held strategic business consultancy specializing in helping science, engineering, and technology companies communicate value to their customers, increase the number of quality leads for sales teams, and maximize sales revenue. • Manages business-to-business (B2B) and B2C marketing programs for science, engineering, and technology companies in biotechnology and life sciences (including cancer immunotherapy), materials research, composites, advanced manufacturing and controls systems, renewable energy and climate science, AI, and robotics. • Develops and executes marketing strategies to support company lead generation and revenue goals. • Improves clients' pitch decks, presentations, websites, and marketing collateral with a strong sense of design, aesthetics, writing style, and voice of the customer. • Identifies government funding opportunities and creates presentations, whitepapers, and proposals for groundbreaking technology projects. Current foci include biotechnology, renewable energy, space exploration, and next-generation materials research. • Develops strategies for go-to-market, product marketing, SEM/SEO, programmatic ads, social media marketing, email marketing automation, analytics and reporting, event management/trade show presence, and content marketing.• Technology used: Wordpress (CMS), Joomla (CMS), Drupal (CMS), Ghost (CMS), WooCommerce, Shopify, Salesforce (CRM), Zoho (CRM+), Hubspot (CRM+), Mailchimp (marketing automation), Marketo (marketing automation) Hootsuite and Social Pilot (social media management), Crazy Egg, Google Cloud, Google Analytics, Google Data Studio, Google Search Console and Tag Manager, Google Keyword Planner, SEOMoz, ahrefs, Alexa, Yoast, Optimizely, Adobe Creative Suite, MS Office), HTML/CSS/Javascript, Quickbooks and Freshbooks integrations, Zapier.

Newport, Maine, Us

Member of the Maine Venture Fund board of directors, where I help make equity investments in small businesses and startups showing promise of growth and employment in the state. I support the fund's staff and and work closely with prospective and current portfolio companies by providing advice, resources, and support.

-Personal project: reads over 200 books a year and reviews the best ones. -Reads primarily non-fiction (science, technology, business), short fiction, and the modern novel. Current interest in genetic engineering, space exploration, materials science, biographies of great inventors, and immigrant literature. Forays into philosophy and classic literature (primarily the Western cannon but branching into Africa and Asia). -Technology used: Ghost (CMS), Mailchimp (marketing automation), Google Analytics and Data Studio, Google Keyword Planner, Alexa, SEOmoz, Crazy Egg, Adobe Creative Suite, MS Office.-Personal project for self-development and not meant to be commercial.@theindentblog on Twitter and facebook.com/TheIndent

Worked closely with the Executive Director to craft and execute long-term strategy; wrote and edited whitepapers and other guiding documents; and helped host our annual Maine-China Conference for education, government, and business professionals each October (now in its 13th year). The goal of the CLCC is to spread best-in-class Chinese language programs throughout the state, and support Maine-China relationships.

Bar Harbor, Me, Us

-Developed domestic and international marketing strategy for the commercial arm of a biotechnology research organization. Strong emphasis on digital and account-based sales and marketing initiatives. -Responsible for content definition and design, technical marketing, and channel marketing. Increased number of quality leads coming from digital channels to the sales team. Coordinated the tactical execution of proposed strategic approaches through direct management of creative and digital staff. -Responsible and accountable for web properties and performance. Responsible for content, search performance, and digital advertising for US and international websites. Developed and launched product- and industry segment-specific microsites, including international websites.-Worked closely with IT to move from waterfall to agile project management structure for JMCRS IT projects, thus increasing the pace and quality of JMCRS IT deliverables and ability for the marketing team to run user experiments to increase web conversions.-Ensured that the web and traditional content positions the organization to meet strategic and revenue objectives. Partnered with sales to develop new sales enablement tools (e.g., special events, email nurture programs, and print collateral). Developed case studies, product marketing collateral, technical specification sheets, and other sales enablement tools. -Handpicked by senior management to lead special initiatives for new products and re-position existing products. -Member of the Brand Council, responsible for brand positioning strategies for The Jackson Laboratory.-Mentored and managed market research, web, and creative staff.-Technology used: Sitecore (CMS), Salesforce (CRM), Marketo (marketing automation), Google Analytics and Data Studio, Google Keyword Planner, SiteImprove, Alexa, SEOmoz, Crazy Egg, Medtrack, Everstring, Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere), MS Office (Word, Excel, Powerpoint).

Bar Harbor, Me, Us

-Developed a launched a content marketing program designed to increase quality leads for the sales team, nurture existing leads, and increase customer satisfaction. -Led a successful re-brand of all customer-facing assets, overhauling creative for the commercial arm of a biotechnology research organization.-Managed the launch of the new JMCRS website. Won the Commercial Team Award for this project.-Managed JMCRS website experiments to increase conversions page-by-page. Responsible for SEO and monitoring site usage in Google Analytics and SiteImprove. Analyzed NPS and annual brand audit data.-Created and proofed content for scientific marketing campaigns: emails (trigger and nurture), ads (print and digital), collateral, presentations, social, and press releases. -Mentored and managed JAX Mice, Research & Clinical Services creative staff.-Pitched and managed execution of cross-functional and cross-organizational projects, including international marketing planning and website application development.-Technology used: Sitecore (CMS), Salesforce (CRM), Marketo (marketing automation), Google Analytics, Google Keyword Planner, Google AdWords, SiteImprove, Alexa, Adobe Creative Suite (InDesign, Photoshop, Illustrator, Premiere), MS Office (Word, Excel, Powerpoint).

Founder of High Touch Courses, a mission-driven startup spreading digital literacy globally. Our online role-playing game teaches programming and other IT skills. -Finalist in the Kauffman Foundation’s Global Entrepreneurship Week startup competition. -Pitched course system on the Baldacci on Business show. (Watch here: http://bit.ly/1Dze0l7)-Won $25,000 seed grant.-Technology used: Wordpress (CMS), Mailchimp (marketing automation), Google Analytics, Google Keyword Planner, Adobe Creative Suite, MS Office, HTML/CSS, Ruby on Rails.

Orono, Me, Us

• Oversaw strategy for major communications programs for the Advanced Structures and Composites Center at the University of Maine, helping raising over $140 million in R&D and capital funding. • Created and executed an integrated strategic communications and public engagement plan.• Increased media exposure for strategically critical research programs and coordinated media placements with The CBS Evening News, The New York Times, Al-Jazeera, and TV-1, as well as with trade and local press. • Led a world-class global communications operation responsible for branding the Advanced Structures and Composites Center and its products in regional, national, and international markets.• Managed a team responsible for internal and external electronic and print communications, funding proposal development, media relations, digital communications (including social media and websites), advertising, and event coordination.• Worked to develop new and strengthen existing partnerships with businesses, government agencies, and private foundations at the regional, national, and international levels. • Identified RFPs and business opportunities, develops partnerships with businesses, government agencies, and private foundations at the regional, national, and international levels, and wrote multi-million dollar funding proposals. • Collaborated closely with internal researchers and other staff, as well as UMaine's Office of the President; VP of Innovation and Economic Development; Dean of Engineering; UMaine's Director of Public Communications; elected officials; donors; and funding agencies.• Technology used: Wordpress (CMS), Joomla (CMS), Mailchimp (marketing automation), Google Analytics, Google Keyword Planner, Adobe Creative Suite, FinalCut Pro, Logic, MS Office.

Orono, Me, Us

• Project managed activities for a variety of transportation, defense, materials, and energy research programs. • Hand-picked by the Director to assist in the program management of the largest research program in the center’s history ($100M+ in funding, multiple funders, multiple concurrent projects, and consortium of 40+ partners).• Coordinated events, included conferences, press events, visits of high ranking officials, galas, and receptions.• Managed media outreach and cultivated relationships with media contacts.• Earned the “2010 Director’s Award” for exceptional work managing technical projects at a busy engineering R&D center as a non-technical team member.

• Developed and implemented marketing strategies for shows and events.• Managed theatre’s finances, projected spending, and presented budget analysis to the Board of Directors on a quarterly basis.• Took part in each show’s development process to ensure that marketing processes were aligned with production elements.• Managed media outreach and cultivated relationships with media contacts.• Designed written and graphic material, including show posters, press releases, brochures, and proposals.• Technology used: Adobe Creative Suite, MS Office, Quickbooks.

Ms, Organizational Leadership

Global Mba, International Business

Ba, International Affairs

Certificate Of Training, Frontline Supervisor Series