Evita (Yi-Heng) Cheng Email & Phone Number

新北市

Trade Marketing Manager, lead a team of over 40+ people (20+ associates and 20+ agency promoter) and manage Promotion, POSM and Promoter for all BRITA categories and channels. Awarded 2022 HPO (High Performance Organization) award because of winning a superior display space in TLW to strengthen collaboration between teams and channels. Fulfilled a good model “Sense of Purpose, Shared Leadership and Open Communication”.2021 EP&DP rating is “Good” meaning a) kept achieving KPI b) outperformed based on evaluation criteria c) stably and reliably accomplished missions.Job Summary:- Well cooperated with PM and Sales to build optimal, competitive promotion plans and channel partnership. As a gate keeper and decision maker, to manage all promotion from planning, communication and execution excellence to maintain products’ pricing and channels’ fairness. - Strategically developed appealing POSM and displayed guideline to transform BRITA to a sustainable brand and improved ultimate shopper journey experience via providing customized solution.- Led Promoter team to deliver sales goals through stringent requirements of work discipline and quality. Developed effective selling materials and arranged solid training courses to increase conversion rate.- Utilized the digital solution such as ServiceJDC and BRITA LINE to improve Promoter management efficiency and increase sales opportunities and performance.- Lead to strategically allocated, planned, and monitored Trade Marketing budget and cooperated with Finance to evaluate ROI and ensure investment efficiency.

台灣 台北市

Job Summary: - Well manage product portfolio and pricing to ensure that consumers could find the right products. Avon has the very complete product line covering all solutions of skin problems. Basically, the number of SKU I managed is around 130. - Lead the team to develop unique selling points to create consumers’ needs and initiate and monitor eye catching go-to-market plans including video shooting, digital campaign, PR event, group selling, pop-up store, selling tools, FB live stream, cooperation with beauty authority & dermatologist, testimonial program and so on. - Properly brief creative team about visual & wording of products in brochure or stores to ensure that we hold the same brand tone and manner and attract shoppers to get attentions. - Lead to cooperate with trainers to develop effective selling talks/ tools of products for training to sales leaders. - Lead to work with regional team to have more engagement in the front-end development of new products to ensure we meet the trend of market. - Actively track sales results and lead to initiate and execute instant action plans if needed to make sure sales progress as we expected. - Ensure my team to have clear presentation with cross functions to sell ideas and confirm marketing plans well known and executed on schedule.

台灣 台北市

台灣 台北市

I played a key role between brand marketing and sales team to achieve campaign targetJob Summary: - Maximized all products on flow through attractive merchandising offers, innovative campaign theme and promotion locations well arranged. - Planned optimal brochure pagination and executed briefing and proofreading. - Made final decision on promotion price and GWP with scenario evaluation for products and performance tracking. - Well ensured that campaign story/ bright spot is developed for sales leaders to start a conversation with potential consumers. - Inspired Brand marketing to have strong unique selling points combined with training programs, field events, awareness and WOM on products. - Closely cooperated with sales team to let them know the campaign focus and how to cascade. - Efficiently led meeting to have alignment with cross functions such as quarterly meeting, brochure meeting, GWP ordering meeting and so on.

Taipei City, Taiwan

I used to be a buyer in charge of Hair Care, Food & General Merchandise category. Job Summary: - Planned optimal products with good quality and provided wonderful shopping experience in the store all the time - Always strived for negotiating with suppliers to ensure that we get the best deals for products, promotion and contracts - Made precise sales forecast and prepared enough stock; Made action plans for SMS (Slow Moving Stock) or after-promotion stock or off-shelves stock - Planned layouts for catalogs, flyers or media exposure - Planned optimal planogram (POG) to maximize sales, increase profit and have a fast turnover - Cooperated with suppliers to research on customer behaviors/category trends - Planned suitable products and promotions for Watson’s e-Commerce. Shoppers were able to get the same or even better deals online. - Negotiated and made expense deduction every finance month and achieved P&L (Profit & Loss) targets

Taipei City, Taiwan

Job Summary: - Looked for new, useful, interesting items according to market research and trend - Kept track of active SKUs about their sales, stocks and turnover - Helped marketing department with catalog making - Coded with customer complaints such as bad quality - Negotiated/Contacted with vendors to obtain the highest quality goods at the lowest cost - Planned optimal promotions based on the company themes for products to achieve targets given and provide the best deals to customers

Taipei City, Taiwan

I used to support salesman to handle three countries - Italy, Greece and Malta. Job Summary:- Put demands in the system and issued PI (Pro forma Invoice) if customers place an order - Released confirmed orders for the customer who has no payment issue - Followed up the payment status of our customers [Updated AR (Account Receivable) Report, made payment statement, paid attention to the record of telegraphic transfer sent from the banks, balanced the AR] - Issued credit notes to customers (for price correction, target bonus, price protection, marketing support, special price support, return of the goods, etc.) - Filed a statement of claim to the insurance company while products are damaged or missing on delivery - Coordinated with all departments to ensure customer satisfaction

Master Of Retailing, Hospitality, Retail And Sport Management, Gpa 3.79

Bachelor Of Business Administration - Bba, International Trade, Gpa 3.86