Senior Trade Marketing Manager 通路行銷部 資深經理
Current
Dec 2023 - Present
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Evita (Yi-Heng) Cheng Email & Phone Number
Senior Trade Marketing Manager at Efione
at
益富Efione
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✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Role
Senior Trade Marketing Manager at Efione
Location
Taipei City, Taipei City, Taiwan, Province Of China
Company size
Who is Evita (Yi-Heng) Cheng? Overview
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Quick answer
Evita (Yi-Heng) Cheng is listed as Senior Trade Marketing Manager at Efione at 益富Efione, a company with 6 employees, based in Taipei City, Taipei City, Taiwan, Province Of China. AeroLeads shows a matched LinkedIn profile for Evita (Yi-Heng) Cheng.
Evita (Yi-Heng) Cheng previously worked as Senior Trade Marketing Manager 通路行銷部 資深經理 at 益富Efione and Trade Marketing Manager at Brita Group. Evita (Yi-Heng) Cheng holds Master Of Retailing, Hospitality, Retail And Sport Management, Gpa 3.79 from University Of South Carolina.
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益富Efione
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Profile bio
About Evita (Yi-Heng) Cheng
I was graduated from Universality of South Carolina, USA with Master of Retailing. I used to be a Buyer at Watsons and Skincare category leader at Avon. Now I am a Trade Marketing Manager at BRITA Taiwan, in charge of Promotion, POSM and Promoter and lead a team of over 40+ people (20+ associates and 20+ agency promoter), accumulating around 15 years professional and solid experience of brand, trade, channel marketing, sales and leadership.
Current workplace
Evita (Yi-Heng) Cheng's current company
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益富Efione
8 roles
Evita (Yi-Heng) Cheng work experience
A career timeline built from the work history available for this profile.
Trade Marketing Manager
Trade Marketing Manager, lead a team of over 40+ people (20+ associates and 20+ agency promoter) and manage Promotion, POSM and Promoter for all BRITA categories and channels. Awarded 2022 HPO (High Performance Organization) award because of winning a superior display space in TLW to strengthen collaboration between teams and channels. Fulfilled a good.
Jan 2020 - Dec 2023
Associate Marketing Manager
Job Summary: - Well manage product portfolio and pricing to ensure that consumers could find the right products. Avon has the very complete product line covering all solutions of skin problems. Basically, the number of SKU I managed is around 130. - Lead the team to develop unique selling points to create consumers’ needs and initiate and monitor eye.
Apr 2017 - Jan 2020
Assistant Manager, Category
Aug 2016 - Mar 2017
Management, Merchandising
I played a key role between brand marketing and sales team to achieve campaign targetJob Summary: - Maximized all products on flow through attractive merchandising offers, innovative campaign theme and promotion locations well arranged. - Planned optimal brochure pagination and executed briefing and proofreading. - Made final decision on promotion price.
Jul 2013 - Jul 2016
Buyer
I used to be a buyer in charge of Hair Care, Food & General Merchandise category. Job Summary: - Planned optimal products with good quality and provided wonderful shopping experience in the store all the time - Always strived for negotiating with suppliers to ensure that we get the best deals for products, promotion and contracts - Made precise sales.
Sep 2009 - Jun 2013
Merchandise Specialist
Job Summary: - Looked for new, useful, interesting items according to market research and trend - Kept track of active SKUs about their sales, stocks and turnover - Helped marketing department with catalog making - Coded with customer complaints such as bad quality - Negotiated/Contacted with vendors to obtain the highest quality goods at the lowest cost.
Sep 2008 - Jul 2009
Sales Administrator
I used to support salesman to handle three countries - Italy, Greece and Malta. Job Summary:- Put demands in the system and issued PI (Pro forma Invoice) if customers place an order - Released confirmed orders for the customer who has no payment issue - Followed up the payment status of our customers [Updated AR (Account Receivable) Report, made payment.
Jan 2008 - Jul 2008
Team & coworkers
Colleagues at 益富Efione
Other employees you can reach at enutrition.com.tw. View company contacts for 6 employees →
JC
Julian Chou
Colleague at 益富EfioneTaipei, Taipei City, Taiwan, Taiwan, Province Of China
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XW
Xuan Wang
Colleague at 益富EfioneTaipei, Taipei City, Taiwan, Taiwan, Province Of China
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李
李豐佑
Colleague at 益富EfioneTaipei–Keelung Metropolitan Area, Taiwan, Province Of China
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PL
Peggy Lin
Colleague at 益富EfioneTaipei–Keelung Metropolitan Area, Taiwan, Province Of China
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RK
Renee Ko
Colleague at 益富EfioneTaiwan, Taiwan, Province Of China
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黎
黎婉思
Colleague at 益富EfioneTaipei, Taipei City, Taiwan, Taiwan, Province Of China
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SH
Shen-Feng Hsieh
Colleague at 益富EfioneMalibu, California, United States, United States
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焦
焦守真
Colleague at 益富EfioneNew Taipei City, New Taipei City, Taiwan, Taiwan, Province Of China
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MC
Ming-Hui Chen
Colleague at 益富EfioneTaipei City, Taipei City, Taiwan, Taiwan, Province Of China
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林
林季圜
Colleague at 益富EfioneTaipei, Taipei City, Taiwan, Taiwan, Province Of China
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Julian Chou
Colleague at 益富EfioneTaipei, Taipei City, Taiwan, Taiwan, Province Of China
View →
XW
Xuan Wang
Colleague at 益富EfioneTaipei, Taipei City, Taiwan, Taiwan, Province Of China
View →
李
李豐佑
Colleague at 益富EfioneTaipei–Keelung Metropolitan Area, Taiwan, Province Of China
View →
PL
Peggy Lin
Colleague at 益富EfioneTaipei–Keelung Metropolitan Area, Taiwan, Province Of China
View →
RK
Renee Ko
Colleague at 益富EfioneTaiwan, Taiwan, Province Of China
View →
黎
黎婉思
Colleague at 益富EfioneTaipei, Taipei City, Taiwan, Taiwan, Province Of China
View →
SH
Shen-Feng Hsieh
Colleague at 益富EfioneMalibu, California, United States, United States
View →
焦
焦守真
Colleague at 益富EfioneNew Taipei City, New Taipei City, Taiwan, Taiwan, Province Of China
View →
MC
Ming-Hui Chen
Colleague at 益富EfioneTaipei City, Taipei City, Taiwan, Taiwan, Province Of China
View →
林
林季圜
Colleague at 益富EfioneTaipei, Taipei City, Taiwan, Taiwan, Province Of China
View →
2 education records
Evita (Yi-Heng) Cheng education
Master Of Retailing, Hospitality, Retail And Sport Management, Gpa 3.79
Bachelor Of Business Administration - Bba, International Trade, Gpa 3.86
FAQ
Frequently asked questions about Evita (Yi-Heng) Cheng
Quick answers generated from the profile data available on this page.
What company does Evita (Yi-Heng) Cheng work for?
Evita (Yi-Heng) Cheng works for 益富Efione.
What is Evita (Yi-Heng) Cheng's role at 益富Efione?
Evita (Yi-Heng) Cheng is listed as Senior Trade Marketing Manager at Efione at 益富Efione.
Where is Evita (Yi-Heng) Cheng based?
Evita (Yi-Heng) Cheng is based in Taipei City, Taipei City, Taiwan, Province Of China while working with 益富Efione.
What companies has Evita (Yi-Heng) Cheng worked for?
Evita (Yi-Heng) Cheng has worked for 益富Efione, Brita Group, 雅芳, 台灣屈臣氏, and B&Q.
Who are Evita (Yi-Heng) Cheng's colleagues at 益富Efione?
Evita (Yi-Heng) Cheng's colleagues at 益富Efione include Julian Chou, Xuan Wang, 李豐佑, Peggy Lin, and Renee Ko.
How can I contact Evita (Yi-Heng) Cheng?
You can use AeroLeads to view verified contact signals for Evita (Yi-Heng) Cheng at 益富Efione, including work email, phone, and LinkedIn data when available.
What schools did Evita (Yi-Heng) Cheng attend?
Evita (Yi-Heng) Cheng holds Master Of Retailing, Hospitality, Retail And Sport Management, Gpa 3.79 from University Of South Carolina.
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