Assistant Brand Manager
Current- Analyze brand positioning and consumer insights
- Shape and communicate our vision and mission
- Translate brand elements into plans and go-to- market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to "take action"
- Establish performance specifications, cost and price parameters, market applications and sales estimatesMeasure and report performance of allmarketing campaigns, and assess ROI and KPIs