Assistant Brand Manager
Current• Analyze brand positioning and consumer insights• Shape and communicate our vision and mission• Translate brand elements into plans and go-to- market strategies• Manage a team of marketing people working on brand initiatives• Lead creative development to motivate the target audience to "take action"• Establish performance specifications, cost and price parameters, market applications and sales estimatesMeasure and report performance of allmarketing campaigns, and assess ROI and KPIs• Monitor market trends, research consumer markets and competitors' activities• Oversee new and ongoing marketing and advertising activities Monitor product distribution and consumer reactions