Emma “I only get out of bed for world firsts” Jackson is an award-winning EP and prompt engineer specialising in the creative and tech industries, with over a decade of experience delivering ambitious activations and content. Working with creative tech nerds The 5Gs, EJ has led projects including Europe-wide AI campaigns via WhatsApp, a TV advert using AI to parse human emotion, and landing an aircraft with Kevin Bacon. Her work spans AI-powered activations, events, shoots, and software builds, with a strong emphasis on leveraging AI for creative solutions.EJ’s portfolio includes producing and directing content for the Cut YouTube channel, with notable work like My First Same-Sex Relationship, garnering millions of views. She is committed to using entertainment to showcase diverse role models, a mission close to her heart as proudly working-class and ADHD.Before focusing on startups and coaching, EJ worked on digital transformation projects for the UK Government’s Department of International Trade. She collaborated with Juggle Jobs advocates for flexible working, and delivered a United Nations-backed global hackathon. She has supported startups with strategy, operations, and workshops for strategic direction.EJ’s career reflects a commitment to community and mentorship. She co-administered a Google #IamRemarkable group with Adah Parris and mentored for the Cherie Blair Foundation, empowering women entrepreneurs in low and middle-income countries. She also mentored for SaferLondon, helping at-risk youth.EJ co-founded XDS, a hackathon collective promoting diversity, and a property investment crowdfunding platform. Her ventures show that discipline and principles are transferable, with failure offering lessons. She also produces standout art events, including Alex Esguerra’s loveandpaint.com at theboxsoho.comEJ’s passion for psychology shapes her approach to leadership. Once vocal on Twitter about AI, ADHD, art, tech, and cats, she now shares her thoughts on bsky.app/profile/evj.bsky.social