I coach sales and marketing leaders to understand and adapt to evolving behaviors of today’s modern buyer resulting in a transformation of their sales process. I coach teams on creating effective sales, marketing and education videos that improve clarity in self-guided buyer journeys resulting in improved lead quality, shorter sales cycles and improved buying experiences. I help clients create and consolidate sales collateral into a single, consistent source for sales teams resulting in significant reduction of time and efforts in the sales process. Collaborate with sales and marketing on videographer/editor selection, as well as advise on best practices for equipment and delivery platforms.

Managed all product training and content from ideation to creation to publication and user engagement on the BlueVolt eLearning Platform for product training to the construction channel of distribution and end users.Collaborated with marketing and product teams to create an Apex Tool Group eLearning center for distributor sellers with educational content for the construction channel of distribution. Led the UI design and layout, syndication course creation, KPI’s and report out. KEY RESULTS: developed 27 courses Achieved 6500+ enrollments. Significantly improved speed to market commercialization on new products, promotions, and programs. Increased account visibility to sales teams training completions resulting in improved business reviews.

Managed the global Salesforce.com implementation, administration and training for 225 users.Collaborated and advised executive leadership teams and front-line managers on process improvements across multiple business units, globally. Designed all reports, dashboards, and processes for lead generation, activity tracking, opportunity funnels, and account planning. Led the global transition from Salesforce Classic to Salesforce Lightning.Led Salesforce.com administrators and developers weekly projects through agile project management methodology. Created and implemented user training classes and policies for best practices for funnel call review, territory and account plan review.KEY RESULTS: Reduction of hundreds of hours of administration through elimination of incorrect and inconsistent data | Increased effectiveness of funnel calls through better line of sight to top opportunities and problem deals | Dynamic up-to-date dashboards built on mobile access for real time analysis with customers.

Western Regional Sales Manager (75%)Responsible for leading a team of manufacturers representatives selling in the industrial, construction and safety channels of distribution (STAFDA) market throughout 11 western states.Increased sales by 15% consecutively over 4 years during the economic downturn through extensive end user conversations and distributor pull through initiatives. Converted 27 large end users generating $2.3 mil in incremental top line sales. Led marketing group training content and seminars with Evergreen & Sphere1 marketing groups. National Account Manager (25%) Strategic Account Management for White Cap Construction Supply & CPO Commerce. Implemented national sales strategies for all APEX brands nationally including several 100 skus of private label products. Increased sales 28% in new product placement and private label.Managed sales from product test placement to national rollout leading APEX national sales team to local end user pull through and product placement in store and Increased Sales 24% through their online store.

Brands - BucketBoss, Dead On, Maasdam

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