Associate Manager, Marketing & Branding
Precious Metal Investment Company
• Develop and execute marketing or promotional campaigns (concept, art directions, artworks, adaptation, messages to convey to masses, etc.) for digital platforms such as the corporate website, blog, Google, Telegram and social media (Facebook, Instagram, Twitter & LinkedIn).• Providing periodic sales and campaign analytic reports to track progress and discuss with the team.• Creating artworks and printed media (includes posters, name cards, brochures, corporate gifts, annual anniversary e-Book, social media posting and more) adhering to corporate branding. • Utilize Google Analytics to track visitors flow and interactions throughout the corporate website. • Content creation and managing of all social media across the organisation, including updating social media in various languages to attract various target audiences’ group.• Monitoring of market trends and competitors’ activities to tailor marketing strategies for maximising of sales profit. Research consumer markets and proposing of price revision to ensure competitiveness. • Launch sales-driven brand awareness campaigns in different languages for various products and services across digital media platforms such as corporate website, webinars, weekly newsletters, press releases, Google and social media.• Product Champion for a new division, a sustainable pre-loved jewellery brand. Scope includes branding, concept, graphic design, product naming, marketing copy and e-commerce website. Creating product photo shoots, photo retouching and colour correction of photos taken.• Liaise with media and partners to co-ordinate marketing events and interviews.• Content creation for monthly blog posts on topics for Precious Metals.• Design and layout creation for weekly newsletter with content such as product launches, promotions and campaigns, announcements, and market news.• Organize and conduct webinar with topics ranging from Precious Metals Investing 101 to Enhancing your Precious Metals Portfolio.