Marketing Associate
Current• Develop, lead and manage the reviews of marketing materials with the internal teams consisting of Legal, Medical, and Regulatory.• Manage marketing agencies in day-to-day content creation including all the promotional materials. • Support product marketing by planning and developing essential marketing materials such as giveaways, brochures, datasheets, and posters.• Participate in new product innovation planning sessions and creative discussions.• Contribute to developing a situational assessment and go-to-market strategy for a new product launch.• Develop and conduct Market Research and analyze market and competitor-specific IMS -EMS data.• Manage and lead brand professional education activities for all conferences, KOL relationships and speaker programming.• Ensure clear and measurable goals are created for each campaign and aligned with overall marketing and revenue objectives.• Provide tactical and strategic input on key planning teams such as strategic planning, conference planning, sales meetings, and sales training initiatives.
