• Co-founder of Vicap Media, specializing in elevating SaaS and digital platform companies through strategic digital marketing.• Cultivated a diverse clientele spanning across Sweden, Finland, Denmark, Norway, and the USA, with tailored approaches for each market.• Steered over 50 client companies toward generating more sales meetings, fortified brand positioning and increased conversion rates.• Nurtured strong, lasting partnerships with clients by consistently delivering beyond expectations and driving tangible business growth.

• Co-founder of hållbarhetsvideo.se, a pioneering service bringing storytelling to sustainability efforts of companies.• Developed custom storytelling strategies and narratives that effectively communicated clients' sustainability efforts to a broader audience. Increasing transparency and building trust through authentic sustainability storytelling.• Enabled businesses to leverage their sustainability commitments as a growth driver in their respective markets.• Provided comprehensive video and content solutions that translated complex sustainability efforts into relatable and engaging stories.

◦ Conducted a comprehensive master's thesis on internationalization strategies for Music in Brands, focusing on market expansion tactics.◦ Developed a strategic framework for the internationalization of small and medium-sized digital companies.◦ Executed an in-depth study involving interviews with over 30 CEOs from Swedish SMEs with successful international ventures.◦ Analyzed key factors and best practices that contribute to the effective global growth of digital enterprises.◦ Synthesized findings to provide Music in Brands with actionable strategies for entering and competing in new international markets.◦ Created a robust set of recommendations tailored to Music in Brands, aimed at enhancing their global presence and market share.◦ Contributed to the academic field with a thesis that bridges practical business insights with theoretical international business strategy.