Holds 15 years of expertise at Marketing profession with an array from practitioner to academician. Has expertise in Marketing Strategy Development, Brand Equity, and Consumer Behaviour as a practitioner and in Branding Literature as an academician. Currently holds various roles as consultant, trainer and lecturer. Initially holding verifiable track record of 10 years in FMCG Industry as a Marketing professional in Nestle, Cadbury, KraftFoods, and Mondelez Companies with expertise in;- Global and Local Brand Marketing Management- Strategic planning- Long Term Marketing Plan (4P) Development with Hollistic Marketing Approach- Strategic Brand Management Development with Brand Positioning & Brand Book Development- Consumer Insight & Segmentation Process  - 360 Degree / Integrated Marketing Communications Plan Development & Execution- Brand Portfolio Management- Brand Long Term Budget Planning and Profit & Loss Management- New Product Launch & Innovation Process- Agency Management- Sales team coordinationLater transformed the industry experience into academy and gained expertise in Branding Literature. Gains expertise in "Brand Authenticity" through personal thesis and further academic articles. Currently consults a Big-sized local company for Marketing Strategy development and execution. Additionally execute trainings for some other companies' marketing and sales teams. 