Head Of Creative
San Francisco, California, United States
(Acquired by NVIDIA)Supported advertising and product marketing, and responsible for managing the corporate web site including design and content management. In charge of deliverables such as content updates and creative element upgrades. Responsibilities:Reported to the Vice President of Marketing and responsible for leading a team of 5 contracted professionals and $30K of the marketing budget.Managed corporate website: This included but not limited to development, creative design (graphics, interaction, video content, wire-framing), information architecture, search engine optimization (SEO), user experience improvement, testing (A/B, messaging, and analysis). Managed marketing tool integrations like customer relationship management (Marketo, HubSpot), Google Analytics and more. In addition, managed relationships with subcontracted teams (security, optimization, and more). Web traffic increased 100% year over year (unique web sessions and overall traffic) for the life of the company.Developed and managed: video content (art direction, storyboarding, visual design, and animation, visual design direction, interaction and creative design implementation management and testing), marketing collateral, advertising creative assets, conference material, web advertisements (Google Ads, Linkedin), and designed and coded email newsletters.Project management: ran project plans for brand updates regarding product launches, marketing events, and industry conferences events.Supported marketing operations tool integration, planning, programming, team communication facilitation, marketing campaigns, and contact database management. In addition, built automated email campaigns, web forms, list segmentation, multi-layered social campaign programming, and workflows.Co-developed marketing campaigns with technology partners, 3rd party vendors, and independent software vendors (ISVs).