Founder and Creative Director of this creative services firm.Builds campaigns for Binary Beltway’s marketing endeavors.Writes, directs and produces film projects. Developed the short film “From Fire” which has been awarded 3rd Place for Best Animated Short at LA Indie Short Fest and Nominated for Best 1-Minute Film at Portland Festival of Cinema, Animation & Technology, officially selected to the Sweaty Eyeballs 2024 Festival and the Los Angeles Animation Festival 2024.

Reported to the Field Marketing and Communications Lead and was responsible for the lead strategic design, development, user experience (UX), and creative direction for multiple projects.Led visual and interaction design for a new professional learning paths portal and marketing content with the goal to deliver an improved curriculum experience to over 70K customer facing sales employees, a first for the organization. This project helped reduce both the sales force onboarding time. The new learning paths portal site traffic was averaging as a top 10% seller internal information source destination.Drove the design strategy and build of the first dedicated sales omni-channel communications program, including a weekly newsletter, intranet, and Slack channels to ensure over 70K customer involved sales employees globally had access to the most relevant information and to assist their customers. Also provided art direction and vendor liaison over the subsequent next generation product design updates. Reached an average 10% click through rate vs industry average 2%.Responsible for a variety of multimedia work on transitioning the full AWS sales field software from Salesforce Classic to Lightning. Work included design and development support for communications, eLearning, web content, web portals, campaign video content (example video: “How We Did It” video received 65,000 views), presentations, training materials, web platform advertisements, and email communications. Part of a team of four, we surpassed the assigned 90% onboarding completion goal within the requested time frame with no level 1 critical tickets.Designed and built a custom sales tool catalog for an internal hub that presented content directly tied to the sales stage, a first for the organization.Built a portfolio of self-service assets utilizing off-the-shelf software at no extra cost to enable non-designers to execute low effort repetitive tasks and save production time.

(Acquired by NVIDIA)Supported advertising and product marketing, and responsible for managing the corporate web site including design and content management. In charge of deliverables such as content updates and creative element upgrades. Responsibilities:Reported to the Vice President of Marketing and responsible for leading a team of 5 contracted professionals and $30K of the marketing budget.Managed corporate website: This included but not limited to development, creative design (graphics, interaction, video content, wire-framing), information architecture, search engine optimization (SEO), user experience improvement, testing (A/B, messaging, and analysis). Managed marketing tool integrations like customer relationship management (Marketo, HubSpot), Google Analytics and more. In addition, managed relationships with subcontracted teams (security, optimization, and more). Web traffic increased 100% year over year (unique web sessions and overall traffic) for the life of the company.Developed and managed: video content (art direction, storyboarding, visual design, and animation, visual design direction, interaction and creative design implementation management and testing), marketing collateral, advertising creative assets, conference material, web advertisements (Google Ads, Linkedin), and designed and coded email newsletters.Project management: ran project plans for brand updates regarding product launches, marketing events, and industry conferences events.Supported marketing operations tool integration, planning, programming, team communication facilitation, marketing campaigns, and contact database management. In addition, built automated email campaigns, web forms, list segmentation, multi-layered social campaign programming, and workflows.Co-developed marketing campaigns with technology partners, 3rd party vendors, and independent software vendors (ISVs).

Part of a diverse production team providing design support to federal projects, request for information (RFI) submissions, request for proposal (RFP) submissions, corporate visual marketing, advertising, and event graphics support. Assisted in designing and developing interactive projects for human capital training and support. Responsibilities:Updated and supported core company informational handouts, proposal submission support graphics, project posters, email, and collateral documents.Project lead on corporate project advertising collateral for completed projects used for conference advertisements.Led the design effort for the company’s first visually focused use of email campaigning.Lead Creative Designer on DoD U.S. Constitution Interactive Web Course (508 compliant) hosted by CPMS Personnel Management Service – responsible for creative assets, interactions, interface, and designing the visual layout of the assets developed for the course.Assisted in various project deliverables for human capital improvement which including interactive event-based courseware and training.Onboarded and mentored several creative interns.

Joined the creative team as an intern and was subsequently hired to help the creative team with visual support on marketing, advertising, game assets, and concept art creation. Responsibilities:Marketing graphics support: events, proposal submissions, documentation, and marketing deliverables.Serious Games Interactive Virtual Simulator: created 3D/2D support graphics for courseware technical manuals like weapon controller support system instructional diagrams.Supported serious gaming 3D content creation like in game assets.