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Setting goals: Establishing short-term and long-term goals for the marketing departmentDeveloping plans: Creating strategies for digital marketing, advertising, communications, and creative teamsManaging budgets: Preparing and managing monthly, quarterly, and annual budgetsAnalyzing data: Measuring and analyzing marketing activities, and sharing the results with the organizationEnsuring consistency: Ensuring that everyone works well together and produces consistentlyIdentifying opportunities: Analyzing consumer behavior and identifying opportunities for market expansion

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-Maintains and documents ownership of companys internet domains.-Assists employees with use of company websites through one-on-one support, user guides, and training sessions.-Ensures compliance with company policies, procedures, and ethical standards; software licenses; and applicable state and federal laws and regulations including data security, privacy, and intellectual property laws.-Maintains current knowledge of best practices and emerging developments in web design, web development, and technology.-Performs other related duties as assigned.

• Develop optimization strategies that increase Mybitstore search engine results rankings.• Research SEO keywords to use throughout the company's website and marketing materials.• Set measurable goals that demonstrate improvement in marketing efforts.• Monitor daily performance metrics to understand SEO strategy performance.• Efficiently communicate with other marketing professionals to align goals.• Collaborate with others within the marketing department to manage SEO strategy.• Write compelling and high-quality website content, including blog posts and page descriptions.• Developing and integrating content marketing strategies.• Research and analyze competitor advertising links.• Develop and implement link building strategy.• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.• Update content and website links for maximum optimization and search engine rankings.• Track, report, and analyze website analytic and PPC initiatives and campaigns for both website and app.

-In charge of the Company's Digital Campaigns including email campaigns and online advertising (PPC) -Supports and coordinates the marketing and communications ads and creatives for the various offices -Day-to-day Website & Social media management with the creation of high-quality digital communications, for information, publicity, and recruitment purposes.Founded as a UK partnership of lawyers and accountants in 1991, Harley Reed was incorporated as a UK limited company in 1993. The Ghana office was opened as a sister company in 1996 and in 2009 the business was restructured with the establishment of Harley Reed International as the UK based holding the company of a growing pan-African business.Now based in 6 countries, Harley Reed intends to further expand across the European, African and Middle East markets to offer a broad range of integrated professional services.

-Manages digital marketing strategies in key digital marketing channels (SEM, SEO, Social Media,Email & SMS Marketing, App WSC and Website), from ideation to creation to execution and reporting.- Plan, maintain and optimize the campaign marketing budget in partnership with the Managementteam.-Works with Head of Marketing and Brand & Communication Manager to drive high-level strategywhile supporting other departmental initiatives-Works with the Marketing team, Ad agency and sales teams to support key product categories andbrand messages in digital marketing channels.- Develops and maintain and report on digital marketing performance (weekly, monthly, quarterly).-Work with other Marketing teams to identify trends and opportunities and make actionablerecommendations for improving performance.- Develops audience-based strategies to increase new customer acquisition and drive revenue.

Manages Clients ( EasyPay and Twellium Industries) SEO and Pay Per Click Campaigns

-Plan and implement multiple complex project solutions.-Directs and guide project teams.-Uphold established standards policies and procedures.-Administer post-production and development environments.-Performs risk and impact assessments on the existing system.-Test and develop functional requirements.-Transforms business requirements to the technical design after thorough analysis.-Coordinate with marketing and business development teams.

• Planning and executing all web, SEO/SEM, marketin database,email,social media, displaying advertising campaigns and measuring performance of all jdigital marketing campaigns, and assessing against goals (ROI & KPIs) •Directory submission (paid & non-paid).•Search Engine Submission•Keyword analysis for PPC campaigns.• Increasing growth and revenue through lead generation and business development initiatives• Developing multi-channel digital marketing campaigns for clients from inception to conception: (brand analysis, creative strategy and execution, media planning, tracking & reporting), ensuring that they complement existing traditional marketing strategies and programs.• Providing performance reports on company operations and finances to Director, AfricaWestlion is a leading multi-national deals facilitation and business intelligence company with operations in over 30 countries across Africa and interests in over 15 industries.Westlion provides the perfect deal flow platforms through our exclusive summits, investment advisory, professional training and market intelligence.We work with business leaders, entrepreneurs, governments and investors from Africa, Asia, Europe, the Americas and the Middle East.We help corporations and institutions grow their businesses and help governments to transform their nations. We help global investors to find unmatched opportunities in Africa and assist them in their fundamental long-term investment strategies.#makeithappen

-Managed resources and administrative properties on the company’s website , on a daily basis making sure to grow visitors, increase subscribers, respond to feedbacks, and factor in prompts that keeps the company’s web platformrunning active every day. -Implemented new website design /looks and subscription platform -Monitored all corporate social media accounts and websites to ensure positive onlinepresence using YouTube, Instagram, Twitter, and Facebook for Business that connectshigh number of audience. - Published blog post to the website and auto-published to circulate to the company’svarious social media platforms (Twitter, Facebook, Instagram, YouTube) -Created effective content strategy with high engagement and user retention rate. - Coordinated the marketing team on creative campaigns and programmatic buying to support digital cross-promotion efforts, including email campaigns, Facebookpromotions, outreach and marketing initiatives for an improved end-user experience HBTV is the pace setters in the creation of thematic home entertainment in Ghana. It is a 24-hour free-to-air digital TV channel operating from Accra, the capital of Ghana. It can be seen on all digital TV sets, SMART TV Decoders, GoTV decoders, Quality Combo Decoders, and all MPEG 4 DTT decoders.

I represented PMS international on the local level(GHANA)as a food additive supplier and quality assurance manager.PMS international has a wide range of food ingredients and food additives which are exported to various companies in Africa.- Marketed imported food chemicals and products to established food processingcompanies in Ghana -Designed units to maximize available technology and resources. -Provided one-on-one guidance and instructions tocompaniestogether with highest levels of technical assistance and compliance to international standards. -Formulated various local food ingredients of dandelion juice and lemon grass drink (Taxacum officinale,Cymbopogoncitratus, Honey, water, E951,E211) to newly andsprouting juicing companies. -Specialised in the design, production and marketing of blended functional foodingredients with the main focus on the use of gelling agents and thickeners, stabilizers,emulsifiers, milk, meat and vegetables proteins, starches, fibers and other functionalingredients.