• Owner of El Apartamento store, an innovative concept store launched both in online (ecommerce) and offline ecosystem.• A real entrepreneurship experience in retail channel, were constancy, perseverance and lots of self-confidence has been key

• Business development and third-party agreements for the main Prisa sites.• Achieving web KPIs by bringing new partnerships and strategic alliances.• Tracking and analyzing day-to-day metrics to ensure optimum performance.• Strategic point of contact with commercial department, leading the Branded-content initiatives between Prisa and Agencies.• YesFM platform: brand and customer acquisition management, including P&L control• Public Relations with the Music Industry and… Show more • Business development and third-party agreements for the main Prisa sites.• Achieving web KPIs by bringing new partnerships and strategic alliances.• Tracking and analyzing day-to-day metrics to ensure optimum performance.• Strategic point of contact with commercial department, leading the Branded-content initiatives between Prisa and Agencies.• YesFM platform: brand and customer acquisition management, including P&L control• Public Relations with the Music Industry and third parties• Handling negotiations and agreements.• Designing Marketing Plans, including activities with content providers such as Labels, Aggregators and Artists Show less

• Head of Marketing at the leading independent record company in Spain. • Marketing plan implementation, including digital strategy, business growth, and catalogue optimization. • Management of Third-party Partnerships, Benchmarking and Data Analysis performance. • Social Media Marketing strategy and PR department.• Complete P&L management

• Responsible for the Mobile Broadband department • Defining the Marketing, Communications, Commercial, Sales and Customer strategies. • P&L account management and responsibility for delivering 80+ MM EUR annual turnover and all associated KPIs such as sales and market share, product, channel and customer mix, profitability, customer loyalty and customer satisfaction

• Handling international & local agreements, involving content and service providers. • Developing content plans for all VAS services (TV, music, infotainment) • Developing the business model, business cases and identifying new business opportunities. • Comprehensive understanding and management of the go-to-market process and product development. • Improving Convergent Services based on the triple play platform: mobile, IPTV and WEB

• Defining the Licensing Strategy• Dealing and Negotiating with content providers (TV, Music Labels, Game Developers…)• Market Research• Providing a cross-sectional perspective and marketing support to the different lines of business: B2C, B2O and Sales Department.

UNIVERSAL MUSIC SPAIN S.L.: International Product Manager• Development of Spanish projects, including artists belonging to the Roadrunner Label. • Designing and launching the marketing and advertising plans in coordination with the Sales Department. • Budget and P&L control. • Reporting to both the International Division Director and the VP for Europe.UNIVERSAL MUSIC SPAIN S.L.: Press Manager • Marketing and Communications Department. • PR and media relations… Show more UNIVERSAL MUSIC SPAIN S.L.: International Product Manager• Development of Spanish projects, including artists belonging to the Roadrunner Label. • Designing and launching the marketing and advertising plans in coordination with the Sales Department. • Budget and P&L control. • Reporting to both the International Division Director and the VP for Europe.UNIVERSAL MUSIC SPAIN S.L.: Press Manager • Marketing and Communications Department. • PR and media relations for all artists across the Local, Latin and International catalogues. • Media procurement, support to advertising and marketing campaigns. Show less