As an Event expert, I have had the privilege to work on a range of high-profile sports events, collaborating with top agencies and organizations to deliver exceptional experiences. My role involves overseeing every aspect of event management, from planning and logistics to execution and post-event analysis. Below are some key projects I have led:• Madrid Bravos European League Championship | Event Management (2024): event lead for 6 games in the 2024 season of the European League of Football (ELF), hired by Group 1 Agency in Madrid. • NBA Dallas Mavericks Court Refurbishment Inauguration Event (2023): Managed the inauguration event for the refurbished court of the Dallas Mavericks and the NBA Post-Game party, hired by Agrupo in Madrid.• Champions League Digital Marketing Campaign (2020): Directed a digital marketing campaign for the UEFA Champions League in various languages, hired by Wasserman in London. • Basketball Africa League (NBA BAL) Events | Angola Lead (2020): Appointed as the Angola Lead for the Basketball Africa League events, hired by the NBA London (Project shortened due to the Covid-19 pandemic).

Professional Certified Coach, specialised in performance, leadership, teammanagement and entrepreneurship.I’m passionate about helping women in leadership roles unlock their full potential, inspire their teams, and cultivate a work environment where everyone can thrive.+ 180 coachees accross Europe1. Leadership Coaching:Empowering women to develop confidence, establish authority, and become inspiring leaders who drive their teams to success.2. Team Cohesion & Culture Building:Fostering a strong, unified team culture where company values are clearly defined, shared, and embraced by all employees.3. Executive Coaching for Organizational Alignment:Bridging the gap between leadership goals and team execution by aligning strategies with a cohesive vision that motivates and engages employees.4. Custom Coaching Programs:Offering bespoke coaching solutions that address the specific needs of individuals and teams, ensuring that each client achieves their professional goals.

In my 14-month travel, I visited 10 countries and documented my travels and tribulations on Instagram @FindingEvy. • Country visited: Mexico, Colombia, Peru, Bolivia, Chile, Argentina, Uruguay, Brazil, Costa Rica, Panama.• Numbers of Km and hours on buses: +22,000 kms, 440 hours (equivalent of driving back and forth from Barcelona to Beijing)• Highest Point visited: Laguna 69, Huaraz, Peru (4,600m)• Volunteering experience: Social Media at a Surfhouse, Puerto Escondido, Mexico. Tour guide translator at an indigenous community, Leticia, Colombia. Helper at a monkey shelter, Leticia, Colombia. Marketing support for a Children charity, Medellin, Colombia.

• Manage our partnership with BBVA and other Spanish partners• Manage day-to-day partner activation process including promotional development, media planning, advertising creation and approval, grassroots program planning and event coordination across the Spanish region.• Develop and implement innovative and impactful marketing programs for partners and provide partnership expertise in the comprehension of contractual elements and understanding of partners’ marketing/business goals objectives, target audience and competitors.• Develop strong, respectful relationships and build credibility with partners.• Oversee the fulfillment of partners’ contractual benefits including event sponsorship, promotional obligations and media advertising.• Manage business planning and budgets for marketing partners.• Manage partner renewal along with Country Directors and Head of Marketing Partnerships • Work closely with the Marketing Partnerships & Events teams in our New York / New Jersey offices and maintain effective working relationships with key NBA constituencies including International Media Distribution, Global Marketing Partnerships, Internet Services, Public Relations, Legal and Global Merchandising Group.

• Manage the planning and execution of an average of 20 grass-roots events per year in Europe (i.e. fan festivals, viewing parties, basketball tournaments etc.)• Work on the planning and management of NBA & USA Basketball games held in Europe (i.e. NBA Global Games Europe)• Manage European event budgets • Management of local and international event and marketing agencies & vendors including the research, selection process and on-going management• Manage creative development process for specific events • Management of specific event recaps & evaluations• Manage event specific media including both institutional & purchased media (with agency)• Maintain open and ongoing communication lines with NJ and NY offices• Monitor, research and track European trends in event sponsorship and marketing

Development and implementation of regional and segment-based marketing strategies based on extensive market analysis and pro-active recommendations• Analyse business needs and trends in the EMEA and North American markets and formulate strategic recommendations for the successful positioning of the company’ services• Implement integrated marketing campaigns to support strategic areas of growth for the company. • Support management of media and conference agencies for EMEA markets• Quantify the impact of executed marketing campaigns on brand awareness, lead generation and new sales. Report performances to senior management quarterly and proactively adapt plans. • Strong focus on team work and project management with the Central Marketing team based in NY offices.

Main functions included:• Liaison with Sophis’ PR agencies in UK and US• Liaison with Sophis spokespeople and customers to secure approval on written statements and press releases• Event management globally• Return on investment on meeting and events • Management of the marketing and communications budget• Management of industry awards entries• Management of marketing initiatives such as e-mailshots to prospects and clients • Liaison with Sophis’ marketing team in Paris• Produce weekly press review• Produce website and client area statistic reporting• Participation of the new website creation

• Development and promotion of Franco-American business relationships in the luxury markets (packaging, printing and shipping industries)• Advised French companies on their business development strategy to enter the US market• Supported companies’ senior management by sourcing potential end-markets and business partners. Looked at best exports and investment opportunities, adapted to companies’ business objectives.• Provided market insights via the redaction of market analysis underlying industry trends, business environment and SWOT analysis customized for clients’ needs• Organisation of several commercial fairs throughout the US to promote products and services from mandated companies