Evynn Mcfalls Email & Phone Number

New York, Ny, Us

New York, New York, Us

As part of the firm's senior leadership team, I oversee the strategy and operations of the digital marketing, media relations, community, events, and brand experience across the consumer lifecycle for the global NeuroLeadership Institute community.

New York, New York, Us

Manage the operations, staffing, strategy and execution of the NeuroLeadership Institute's multichannel marketing strategy as part of the firm's global leadership team. Directly manages data analytics/stewardship, lifecycle marketing, public relations, sales enablement, and brand/community experiences.* Enacted marketing maturity acceleration model to evolve firm’s marketing function from “awareness model” to an integrated, revenue-aligned perpetual demand engine.* Grew marketing function from a team of two to a team of ten, composed of revenue ops, community/brand, and product/enablement.* Oversaw digital, public/media relations, events/brand activation, social media, web user experience and information architecture, search engine optimization, paid media and reputation management globally.* Accelerated market research and market data analysis competencies at the firm, and advised the sales, content, marketing and c-suite teams about data-driven insights.* Contributed to buying committee decisions related to marketing and sales technology.* Acted as interim technology advisor for public-facing assets.* Managed departmental budget.* Integrated B2B/Enterprise and Education businesses into marketing strategy in alignment with firm revenue goals.

West Palm Beach, Florida, Us

Responsible for the management of all internal and external marketing, social media, and public relations strategy and asset development.

Reno, Nevada, Us

Responsibilities include:* Developing marketing strategy for clientele across a variety of business verticals* Masterminding and conducting market research and business intelligence activities* Building out brand voice, best practices, and architecture* Articulating strategic documentation, responding to RFPs and SOQs, and serving on the business development committee* Drafting, optimizing and editing content across traditional and digital media channels* Providing strategic recommendations to brand managers and clients for various marketing channels* Keeping C-Suite, executive and coordinating teams up-to-date on best practices in marketing* Keeping C-Suite, executive and coordinating teams up-to-date on developments in marketing technology* Managing internal branding initiatives

Reno, Nevada, Us

As the content marketing strategist at the Abbi Agency, I execute a number of duties critical to the success of both our client portfolio and the Abbi Agency's business development funnel. The primary functions of my role are to conduct both high-level and granular research across industries; to stay ahead of the curve where best practices in integrated marketing communications are concerned; to provide recommendations where client strategy on both national and local account teams are concerned; to help manage the Abbi Agency's internal brand; to strategize and assist in the execution of any number of business development initiatives; and to develop written materials (content marketing copy, web copy, requests for proposal, press releases, client communications and research briefs).With respect to each of these duties and across a broad set of verticals (software, hard technology, travel / destinations, food & beverage, finance, trade, lifestyle), there is a need for profound mental agility, human-factors management, time management, logistics, and the ability to become immediately competent oftentimes with extremely quick turnaround.In approaching this role, I work to ensure that each decision I make about time and deliverable execution will bring lasting value to the agency. My contributions regularly secure new business for the Agency and further illustrate our growing value and competency to our current clientele. I am pleased to say that I do not just execute the duties this role - I also embody its value.Beyond soft-skills, this role requires technical knowledge of:*Copywriting*Advanced SEO and SEM strategy / execution* Social Media*Grant and Awards Writing*AP Style*Script development across media*Storyboarding*Deck development*Presentation development* MS Office Suite* Cision* Meltwater* Venngage* The Adobe Creative Suite* Muckrack* Profnet* Academic Research Library Access Tools* Pipedrive* Proposify* Google G Suite

Reno, Nevada, Us

Developed public relations pitches, thought leadership pieces, blogs, newsletters, press releases and other media-facing materials for B2B, technology and food/beverage clients in support of the public relations team.

Responsible for the management of brand equity, marketing operations, messaging, performance activities and system administration for Regenesis Reno. Regenesis is a B-corporation which aligns people, place and potential to envision and execute positive outcomes in the rapidly developing western Nevada ecosystem.

Austin, Texas, Us

Assists the founders of Troupe Beauty in the development and execution of public relations strategy, outreach, public partnerships, media relations and messaging.

Reno, Nv, Us

Responsible for the conception, management, and execution of all internal and external multichannel marketing / sales / investor relations initiatives.

Queens, Ny, Us

Thrift Soul is a record label and artist & repertoire management company based in Philadelphia and New York City. As a part of this team, I play an integral role developing the public perception of artists, projects and the company at large. I build positive relationships, conduct research, advise clients, spur engagement and report on growth. I know that, in the entertainment industry, effective brand messaging is just as important as content when it comes to getting the public to hear you. I make sure that our clients look, sound and present their absolute best.

In my role at Altitude Social, I wear many hats. In addition to working with local clients to devise multi-platform marketing strategies which increase sales leads (locally and abroad), I also provide graphic design, copywriting, account management and editorial services.When I am not working with our clients, I can often be found conducting research for the company and scouting out new tools which can help us to improve the services that we offer our customers. I bring a shining enthusiasm about the relationship between humans and technology to this position and believe that as the world changes, so too will the ways that we share our stories.Never one to forget my love of education, I have further plans in this position to devise our internship section. It is my hope to devise an internship program targeted at high-school and university students to promote best practices in digital media, computer literacy and to illustrate the powerful connection between tech and the humanities--thereby outfitting young people with the tools they need to succeed in an evolving market.

The Crawl Reno team at Let's Do Things works to "craft your best night, so you can focus on the fun". As a member of this team with a focus on marketing and business development, I assist in daily processes, monitor business-to-business contracts, develop and deploy marketing content, and develop relationships with our clientele as well.My favorite part of working with this event-planning and project management business, which puts on bar crawls, 5K runs, and other amazing events with attendance in the thousands, is that every day introduces a new challenge--and a new opportunity for innovation. Whether we're building out our social media holdings, forging new sponsorship deals, innovating our customer's experiences or bringing new concepts to our market, there's rarely a dull moment for the Crawl Reno Team. If you'd like to learn more, visit www.crawlreno.com or shoot me a line; i'd be thrilled to share with you.

Fairfax, Va, Us

As a Satisfaction Assurance Associate, I played a critical role in ensuring and enriching the quality of each customer's experience on multiple levels. I maintained an open line of communication with customers throughout the development of their custom-made products, providing them with the information needed to make confidently informed decisions about their items. When not directly interacting with the customer, I operated as an "expert point of contact" for all teams involved in the deployment of an order, including logistics, artwork and production. In this sense, I was a liaison between the customer and CustomInk's production and logistics teams, working diligently to ensure that customer expectations were met at the highest standard of quality. In every aspect of this role, which called upon the integral powers of communication and teamwork, I embodied the company's core values: ownership, innovation, and the Golden Rule.

With the support of the Associated Students of the University of Nevada, I managed both paid and voluntary staff, directing the publication process of Insight Magazine, a student-focused publication which explores topics of cultural interest both locally and abroad. Duties included management of the publication schedule, weekly direction of and meeting with editorial staff, curation of pitched stories, contributor recruitment, and the strategic development of experiences which would result in significant learning outcomes for staff members. In this role I carefully balanced the roles of mentor and publisher, guiding student contributors through the publication process while prioritizing the long-term interests of the magazine.

The web managing staff at Insight were tasked with taking in submissions from prospective contributors, editing those submissions to meet journalistic standards, and publishing the material to our Wordpress website. In addition to editing content for Insight's internet-based readership, it was my responsibility (alongside one other web editor) to manage the publishing schedule for our web-edition, conduct regular meetings with Insight's web contributors, and develop "action plans" for new writers in order to prepare them for further contribution to the magazine and elsewhere.As Insight Magazine is a student publication, much of my focus as an editor was providing students with learning outcomes. The students I worked with learned about writer branding, AP style, publishing schedules and effective storytelling. In the later months of my time in this position, I conducted a series of small seminars meant to prepare writers to engage their audience in the age of internet journalism.

Reno, Nv, Us

For a semester-long stint I served as the Ballot Coordinating Officer for the Associated Students of the University of Nevada's election committee. As Ballot Coordinator, it was my duty to develop a ballot for use by the 16,000+ population of University of Nevada students in the student-body election. This ballot not only allowed students to vote on various issues and candidates, but also allowed us to collect demographic data about our voters for research purposes. This survey was deployed in print and online formats, and was adapted to suit the needs of both platforms. In addition to developing the ballot in counsel with the other election committee officers, I assisted in upholding election policy and enforcing it where electoral candidates were concerned.

Reno, Nv, Us

Under the direction of the office of Residential Life at the University of Nevada, I contributed to the management of two resident communities over the course of several months. This position entailed creating a healthy, safe and enriching experience for student-residents at the University of Nevada. The duties of this role were multifaceted; resident assistants were tasked with enforcing residence hall policies gently, while also standing as a beacon of moral and academic support for students. In the latter portion of my time as a resident assistant, I worked as a resident assistant in a freshman-oriented hall, enriching the academic experience of new students transitioning into new roles.It was during this time I gained indispensable experience in helping young adults to navigate the complexities of interpersonal relationships and success in an academic environment. This role gave me experience in developing community through the creation of educational, socially enriching programs for students and gave me a unique view of student psychology in higher education. Most importantly, however, this role allowed me to help people to succeed. No students under my charge faced academic or behavioral sanctions during my tenure.

As an assistant to the city clerk, I fielded phone calls from citizens of the city, directed them to the appropriate departments, and connected city patrons to the various services that the municipality has to offer. In addition to this, I also assisted in the distribution of information throughout the city, posting public notices and organizing mail for delivery to various departments. When not actively distributing information, I assisted in a city-sponsored project to read, understand and organize City Hall meeting minutes in a new file system which would make public information more readily accessible.

Doctor Of Philosophy - Phd, Rhetoric And Composition

Master Of Arts (M.A.), Rhetoric And Composition

Master Of Business Administration - Mba

Master Of Arts (M.A.), Rhetoric And Composition/Writing Studies

Bachelor Of Arts (Ba), English - Rhetoric & Composition; Journalism Minor

Education record