Spearheading the e-commerce project for Flexfurn. Initiating project, project leader on both strategic and practical level. In charge of overall marcom e-commerce side of things, as well as managing and/or coordinating related side projects (e.g. logistics, product selection, stock levels,..)

Online: email marketing, development and co-ordination of website and e-shop, content management website, co-ordination and management of SEA/SEO/analytics, content marketing, copywriting, development dealer locator, budget etc.Offline: concept and development of annual price list and catalogue, organisation of (trade) fairs, product launches and customer events, branding, production and stock management of printed marketing material and point of sales material, management image library… Show more Online: email marketing, development and co-ordination of website and e-shop, content management website, co-ordination and management of SEA/SEO/analytics, content marketing, copywriting, development dealer locator, budget etc.Offline: concept and development of annual price list and catalogue, organisation of (trade) fairs, product launches and customer events, branding, production and stock management of printed marketing material and point of sales material, management image library, creation and maintenance of technical data sheets and packaging, developing house style, marketing planning and budget, product photography and photo shoots Show less

Executing and co-ordinating the marketing and communications activities of the European branch of Alcoa Wheel Products: newsletters (via post and via email), direct mailings, advertisements and brochures. Managing website. Organizing product photography. Supporting the European sales managers with marketing and communication materials. Budget governance etc

A-Z development (with external partners) of GAMMA Belgium website, choosing and aligning technical and graphical partners. (Qualitative) marketing and usability research, copywriting/editing, content management, making and maintaining budget (€ 500.000,00). Evaluating and fine-tuning online efforts by using KPI´s, SEO/SEA/SMO, e-commerce project for GAMMA gift card. Contacts with internal and external partners and stakeholders. Set-up and management of online games and… Show more A-Z development (with external partners) of GAMMA Belgium website, choosing and aligning technical and graphical partners. (Qualitative) marketing and usability research, copywriting/editing, content management, making and maintaining budget (€ 500.000,00). Evaluating and fine-tuning online efforts by using KPI´s, SEO/SEA/SMO, e-commerce project for GAMMA gift card. Contacts with internal and external partners and stakeholders. Set-up and management of online games and contests,…Project management email marketing: strategy, copywriting, marketing automation. Initiatives for lead generation, growth of email database.Online media: strategy, choosing partners, negotiating prices, managing contracts. Set-up of campaigns and follow-up of campaigns. Ensuring the place of online media in the traditional marketing mix. Analyzing results and actions.New media: Setting up pilot projects (e.g. narrowcasting), testing, evaluation, informing stakeholdersOthers: making the online media plan and integrating it in the general media plan. Managing the online media budget. Advertisements, flyers, leaflets, promotions, coupons etc. for national and regional print media (as a back-up of other colleagues). Initiating and co-ordinating national and local radio and TV campaigns (as a back-up of other colleagues). Show less