Ewa Chojka Email & Phone Number

• Responsible for visual identification of the sales network and development of the concept of showroom visualization, management of the exposure of the service and product offer
• Cooperation with media houses in communicating with customers
• Implementing global Trade Marketing projects
• Planning and developing standards for trade marketing tools
• Managing the opening of new and modernized sales showrooms
• Coordinating the work of a 10-person team (project managers, specialists)

• Building a strategy for the sales network visualization
• Organization of contests, events and special events
• Developing standards of trade marketing tools
• Responsibility for an effective communication strategy
• Management of budget allocated for trade marketing support (on average PLN 13 million per year)
• Coordinating the work of the subordinate team (project managers, specialists)

• Preparation of competitions and incentive programs and special events (events, incentives, conferences, workshops)
• Constant cooperation with the central branch in Paris and the rest of the company
• Settlement of costs for carried out actions and events
• Active acquisition of sponsors and external partners
• Managing the budget for the implementation of competitions and incentive programs
• Coordinating subordinate team work, employee training

• Development and implementation of sales support materials and tools
• Planning and overseeing the planned implementation of the trade marketing budget
• Identifying promotional activities for individual sales channels (sales showrooms, modern trade, Internet, active channels)
• Collaboration with other departments of the company

• Developing visualization standards for sales showrooms
• Conducting internal audits in subordinate units
• Cooperation with internal and external partners (advertising, media and promotional agencies) in the field of creating visualization elements, materials and tools supporting sales in the channel Sales Showrooms
• Planning and managing budget in line with marketing and sales goals

• Carrying out activities in the field of event marketing
• Monitoring the implementation of the event and purchase budget
• Supervising the production process, distribution, and availability of BTL materials
• Organizing special events (conferences, fairs, exhibitions) related to launching new products and maintaining them in all sales channels

• Planning and monitoring trade marketing budget
• Organization and coordination of sales network events (conferences, incentive and training trips)
• Supervising the production of BTL materials and visualization elements for the sales network
• Management of distribution of promotional materials, control of inventory and demand
• Participation in the creation of merchandising standards
• Coordination of subordinate team work

• Responsibility for the preparation and production of advertising materials (BTL, POSM) intended directly for sales showrooms
• Creating materials to assist current salespeople Ongoing co-operation with advertising agencies and producers of advertising materials (including printers, gadget manufacturers and manufacturers of point of sale.
• Supervision of the rebranding process of the Idea showrooms to the Orange brand (BTL production as well as design and replacement of outdoor coffers, display furniture, purchase and delivery of investor materials)

Master'S Degree, Management And Marketing

Bachelor Of Education - Bed, Management And Marketing

Foreign Trade