Ewa Chojka Email & Phone Number

• Responsible for visual identification of the sales network and development of the concept of showroom visualization, management of the exposure of the service and product offer• Cooperation with media houses in communicating with customers• Implementing global Trade Marketing projects• Planning and developing standards for trade marketing tools• Managing the opening of new and modernized sales showrooms• Coordinating the work of a 10-person team (project managers, specialists)• Design and delivery of trade marketing tools (BTL, POSM materials)• Organization and communication of central promotion and animation of new product sales• Ensuring the implementation of strategic sales objectives• Substantive supervision over the products of trade marketing and offer available in the regional tools catalogue and the development of the IT tool for its use.• Budget management (PLN 15m / year), monitoring of settlementsProfessional achievements:• Coordinating the Smart Store prototype deployment project within the Orange Group- Adaptation of the global concept to legal requirements in Poland- Leading the successful opening of another 14 Orange showrooms in two years (now they achieve the highest sales results against the entire sales network)- Implementation of new customer service standards and point of sale functionality- Introduction of a new model of work, recruitment and training of employees- Special award from OPL President for successful project implementation• Carrying out the process of adjusting the visualization of Orange showrooms- Preparation and implementation (within 1 month) of the visualization concept of points of sale in connection with launching Orange Love offer (260 showrooms, 01-03.2017)

• Building a strategy for the sales network visualization• Organization of contests, events and special events• Developing standards of trade marketing tools• Responsibility for an effective communication strategy• Management of budget allocated for trade marketing support (on average PLN 13 million per year)• Coordinating the work of the subordinate team (project managers, specialists)• Conducting implementation, task and competence trainings• Close cooperation with other companies and headquarters in Paris• Providing trade marketing tools (sales presenter, BTL, POSM)• Development of promotional activities and sales animations as well as special events related to the process of introducing new productsProfessional achievements:• Creation of trade marketing structures and tools- Building the concept and scope of tasks for a group of regional Trade Marketers implementing activities tailored to the specifics and requirements of micro-markets, while ensuring the implementation of accepted sales practices• Creation of an IT tool supporting regional sales managers in delivering tactical tasks - the application enables the selection of communication tools or tailor-made communication tools for the selected segment within the budgets allocated to the District

• Preparation of competitions and incentive programs and special events (events, incentives, conferences, workshops)• Constant cooperation with the central branch in Paris and the rest of the company• Settlement of costs for carried out actions and events• Active acquisition of sponsors and external partners• Managing the budget for the implementation of competitions and incentive programs• Coordinating subordinate team work, employee training

• Development and implementation of sales support materials and tools• Planning and overseeing the planned implementation of the trade marketing budget• Identifying promotional activities for individual sales channels (sales showrooms, modern trade, Internet, active channels)• Collaboration with other departments of the company

• Developing visualization standards for sales showrooms• Conducting internal audits in subordinate units• Cooperation with internal and external partners (advertising, media and promotional agencies) in the field of creating visualization elements, materials and tools supporting sales in the channel Sales Showrooms• Planning and managing budget in line with marketing and sales goals

• Carrying out activities in the field of event marketing• Monitoring the implementation of the event and purchase budget• Supervising the production process, distribution, and availability of BTL materials• Organizing special events (conferences, fairs, exhibitions) related to launching new products and maintaining them in all sales channels

• Planning and monitoring trade marketing budget• Organization and coordination of sales network events (conferences, incentive and training trips)• Supervising the production of BTL materials and visualization elements for the sales network• Management of distribution of promotional materials, control of inventory and demand• Participation in the creation of merchandising standards• Coordination of subordinate team work

• Responsibility for the preparation and production of advertising materials (BTL, POSM) intended directly for sales showrooms• Creating materials to assist current salespeople Ongoing co-operation with advertising agencies and producers of advertising materials (including printers, gadget manufacturers and manufacturers of point of sale equipment)• Supervision of the rebranding process of the Idea showrooms to the Orange brand (BTL production as well as design and replacement of outdoor coffers, display furniture, purchase and delivery of investor materials)

Master'S Degree, Management And Marketing

Bachelor Of Education - Bed, Management And Marketing

Foreign Trade