Graphic Designer
CurrentAs the sole graphic designer, I assume the role of the principal brand designer, showcasing a distinctive blend of refined conceptual and craft skills. Employing a multi-disciplinary approach, I seamlessly merge creative abilities with strategic insight and marketing proficiency.✎ collaborating with diverse teams to elevate brand identity guidelines, marketing collateral, and sales enablement tools✎ devised a brand consistency strategy and design system roadmap for sustained… Show more As the sole graphic designer, I assume the role of the principal brand designer, showcasing a distinctive blend of refined conceptual and craft skills. Employing a multi-disciplinary approach, I seamlessly merge creative abilities with strategic insight and marketing proficiency.✎ collaborating with diverse teams to elevate brand identity guidelines, marketing collateral, and sales enablement tools✎ devised a brand consistency strategy and design system roadmap for sustained value✎ established a design system team to implement an iterative design process aimed at continuously improving user experience✎ executing paid, organic, and ABM campaigns throughout the entire process, starting from discovery and briefing, to ideation, planning, and the go-live phase✎ managing design operations including regular reviews, asset development, and library curation✎ working closely with Software/UI/front-end developers to create visually appealing proprietary UI and data visualisation designs, ensuring adherence to accessibility standards and delivering a seamless user/customer experience throughout the entire customer journey✎ supporting internal brand awareness and engagement through EVP branding and the implementation of an Intranet (SharePoint)✎ developed branded presentations and MS templates to maintain consistency and efficiency in line with IGS Brand IdentityTools:→ MS Project / Planner→ Notion→ MS PowerPoint / Word / Excel→ Figma→ Adobe Creative Cloud→ Illustrator→ InDesign→ Photoshop→ Lightroom→ After Effects→ XD→ Canva→ MS Teams→ monday.com™→ LinkedIn→ Instagram→ YouTube Show less