Ewa Bassey Email & Phone Number

Victoria, Bc, Ca

Esquimalt, Bc, Ca

Lagos State, Nigeria

- Planning and executing digital marketing campaigns.- Designed growth marketing strategies that improved client acquisition and boosted retention rates through targeted email campaigns.- Managed paid digital advertising across Facebook ads and Google ads.Developed social media strategies and content contributing to enhanced brand presence.- Utilised Google analytics to track campaign progress, adjusting strategies in real-time to meet quarterly KPIs and improve campaign effectiveness.- Developed marketing copy and assisted in crafting messaging for public relations efforts, improving brand perception and media coverage.

Lagos, Nigeria

- Provided end-to-end marketing services, including content creation, social media management, and SEO optimization, for small and medium-sized businesses.- Designed custom graphics and branding materials for clients using Adobe Suite, enhancing their visual identity and brand consistency.-Developed video scripts and storyboards for product demos and promotional content, delivering engaging multimedia experiences.- Created and edited marketing collateral such as brochures, flyers, and digital ads for clients in diverse industries.- Conducted market research and competitor analysis, providing insights that informed clients’ business and marketing strategies.

Lagos

- Developed and executed integrated digital marketing strategies that increased brand visibility and online sales.- Developed and executed content strategies while managing paid social media campaigns to drive engagement and brand growth.- Designed visually compelling graphics for social media, websites, and digital ads.- Created segmented email campaigns that achieved a high open and click-through rate.- Produced high-quality copy for landing pages, digital ads, and social media, contributing to an increase in user engagement and a reduction in bounce rate.- Implemented SEO best practices that improved website ranking for key production-related keywords, increasing organic traffic.- Monitored and reported on campaign performance using Google Analytics, leading to an improvement in marketing strategy effectiveness.

Victoria Island, Lagos

- Client Relationship Management: Managed key accounts, including Samsung Electronics, acting as the main point of contact and ensuring client satisfaction through proactive communication and project updates.- Digital Campaign Optimization: Managed paid digital campaigns across platforms such as Facebook, Instagram, X, Youtube, LinkedIn, and Google Ads.- Campaign Strategy Development: Collaborated with clients and internal teams to develop and execute integrated marketing campaigns.- Brand Activation & Event Management: Led the execution of brand activations and product launch events for Samsung Electronics, driving product awareness and generating customer interactions.-Cross-Functional Coordination: Coordinated with creative, digital, and media teams to ensure seamless campaign execution and on-time delivery of marketing assets, maintaining a 95% project completion rate.Budget Management: Oversaw and allocated campaign budgets of millions of dollars, ensuring optimal use of resources while delivering high ROI for the client.Market Research & Insights: Conducted market research and competitor analysis to inform campaign strategies.-Client Presentations & Reporting: Delivered compelling presentations and detailed reports on campaign performance, providing actionable insights and maintaining client trust and long-term partnerships.

Ikeja, Lagos State, Nigeria

-New Business Acquisition: Spearheaded efforts to identify and secure new clients.-Strategic Partnerships: Developed and nurtured strategic partnerships with industry stakeholders, enhancing the agency's market presence and expanding service offerings to meet client demands.-Revenue Growth: Designed and implemented business development strategies.-Client Relationship Management: Built and maintained strong relationships with key clients, leading to successful renewals and upselling opportunities. -Pitching & Proposal Development: Led the creation of tailored pitches and proposals for prospective clients, resulting in securing high-profile accounts.- Team Leadership & Collaboration: Directed cross-functional teams, including creative, media, and account management, to ensure the successful execution of client projects.

Lagos

- Conceptualized and implemented creative marketing campaigns that aligned with client objectives and brand identity, driving cohesive messaging across all channels.- Worked with cross-functional teams, including copywriters, designers, and strategists, to ensure seamless integration of creative concepts into marketing initiatives.- Led brainstorming sessions to generate fresh and innovative ideas for campaigns, consistently delivering unique solutions to client challenges.- Managed the creation of digital and print marketing collateral, ensuring all materials adhered to brand guidelines and maintained a high standard of quality.-Supported business development efforts by crafting compelling presentations and pitch decks to win new clients and expand the agency's portfolio.

Ikeja Lagos

- Assisted in managing client accounts by providing timely updates and ensuring effective communication between clients and internal teams to foster strong relationships.- Supported the development of marketing campaigns by conducting market research and gathering insights to inform creative strategies and proposals.- Collaborated with the creative team to review and refine marketing materials, ensuring alignment with client objectives and brand standards.- Participated in client meetings and presentations, contributing ideas and insights to enhance campaign strategies and address client needs.- Helped track project progress and deadlines, maintaining organized documentation and ensuring deliverables were met promptly.

Economics

Post Grad Diploma In Advertising, Advertising

Media Digitisation

Effective Management Of An Ooh Advertising Business

Google Ads Fundamental, Google Ad Word

Certification In Digital Marketing, Digital Marketing