Marketing Specialist
Current- Participating in the proces of design, production and distribution of POS materials mostly for Traditional Trade - in cooperation with the sales team. Contacting and briefing the agency, ensuring materials are in line with Central Team’s guidance, confirming the production, issuing Purchase Orders and confirming Goods Receipt in SAP system. Learning the process of budget management. - Actively participating in marketing campaigns in line with Brand strategy, most recent one being Baby Secure Instagram campaign focused on improving awarness among parents about repulsive coating on coin batteries, which should prevent a small child from swallowing it. Contacting the agency, participation in the approval process of marketing materials proposed by influencers.- Conducting periodical meetings with the sales team regarding optimal distribution of POS materials, management of stocked materials.- Regular participation in store-checks.- Translating marketing materials to Polish - according to the guidelines of the Central Team.- Updating product data on e-commerce sites.- Acting as a support on generating Nielsen Discover report, learning the process of market analysis and KPI performance tracking.
