Member of the UK leadership team, responsible for marketing and communications strategy for Yoplait UK, including kids’ most loved FMCG yoghurt brands Petits Filous and Frubes 🥛🐄🍓

Head of Brand responsible for the P&L, brand and communications strategy and a multi-million pound advertising budget for a portfolio of #1 DIY brands including Dulux, Cuprinol, Hammerite, Polycell, distributed through the UK’s largest home and DIY retailers and directly via dulux.co.ukTelling the brand story story through captivating, inspiring and effective multi-channel communications and content campaigns, including ATL, digital, social, influencer and partnership campaigns Using the FMCG approach to lead and shape the development of category, channel, and customer plans, including category plans and innovative shopper programmesOwning the NPD and innovation roadmap focusing on quality, sustainability and ease of use. Applying IBP, Stage Gate and project management processes to monitor progress and performanceInspiring, motivating and coaching a team of 20+ ambitious marketers and a large and varied group of media and creative agencies to create a highly effective team culturePivotal role on the Marketing Leadership Team alongside the Marketing Director UKI and on the Senior Leadership Group, working cross functionally on business strategy, brilliant execution of plans and driving the culture of AkzoNobelSome of the highlights in this role:• Leading the launch of new paint range “Simply Refresh”: the biggest consumer product launch for the business in 5 years (launched in Feb 2021) leading to the most motivating TV campaign in over 20 years and business and category growth• Growing market share and brand awareness for Dulux• Secured a partnership with Channel 4 to bring back the iconic Changing Rooms TV programme in 2021 to drive engagement and interest in DIY

Responsible for the colour and design strategy for the portfolio of the most famous UK paint brands including Dulux and Dulux Trade to showcase the brands’ colour leadership in the categoryLed the development of the colour and ranging strategy, building portfolio and category recommendations, in store and digital solutions to aid customer selectionResponsible for content and collateral strategy and execution, incl. the bi-annual Let's Colour MagazineLed a team of 18 colour and design experts spanning retail B2C and professional B2B markets, brands and customers

A classic FMCG commercial portfolio and brand lead role with P&L responsibility for consumer brands: Dulux, Cuprinol, Hammerite and Polycell Strategy lead for the annual commercial and brand plan for consumer brands; part of the senior commercial team responsible for the delivery of budget numbers Responsible for NPD delivery and long-term innovation roadmap, working closely with R&D and the global marketing team on product propositions. Led the team to a successful innovation launch: Easycare paint which drove category and business growth Marketing team leader, managing a team of six direct reports

A mixed B2B and B2C role with a varied customer and partner portfolioFull strategic, commercial, product and communications responsibility for the Armstead Trade brand. Developed a new positioning and strategy for Armstead Trade resulting in brand awareness growthLead on Positive Living Spaces, one of the company’s top strategic innovation priorities focused on sustainability and wellbeing solutionsLead and champion of the newly launched Highly Effective Team programme for the professional brands team

Full P&L and brand responsibility for paint mixing portfolio. In this role I developed a new long term strategy for Dulux paint mixing: Dulux MixLab, including a brand new in store execution, rolled out to 200+ Homebase stores nationwide. Achievements recognised by the UK&I Management Team in 2014 with a company awardResponsibility for all Dulux PR plans and activation. Launched new PR initiatives to support the brand's colour leadership strategy, including Dulux Let's Colour Awards and Colour of the Year celebrity ambassador programme

DestinationSkin is a private equity-backed SME chain of cutting-edge aesthetic beauty clinics providing the latest non-surgical and anti-ageing skin treatments and products on the High Street, in department stores and online. I joined the company at the early growth stages in a very hands-on role reporting directly to the CEO.I led the rebranding and the relaunch of the brand, launched the e-commerce operation, expanded the portfolio of products and treatments, and opened new storesOwnership of all communications and PR plans, as well as all shopper and customer programmesAwarded Young Marketer of the Year 2010 and Best SME Marketing 2010 by the Marketing Society for the relaunch of DestinationSkin

Responsible for all aspects of Tchibo's unique shopping experience from marketing comms, promotions and PR to marketing collateral and new store launches

Planning and managing marketing activities to support Tchibo's chain of coffee bars, including sourcing and rolling out new products, POS and promotional calendar as well as managing the PR strategy for Tchibo GB