Ewan Maalerud Email & Phone Number

Vancouver, Canada Area

Ewanity Marketing is a marketing agency specializing in:o Fractional Director / CMOo Brand strategyo CPG Package Designo Content creation and strategyo Search Engine Optimization (SEO)o Social media strategyo Paid advertisingo YouTube optimizationo Website design and developmento Graphic Designo VideographyWork with clients from industries such as law, real estate, app development, food and beverage, IT staffing, publishing, cosmetics, accounting, and software.

Vancouver, British Columbia, Canada

⦿ Defined ideal customer persona, product-market fit, and market-readiness research⦿ Designed packaging⦿ Website design + build⦿ Consulted on formulation⦿ Built 5-year roadmap, including product expansion and distribution playbook⦿ Developed concept for the brand and defined target audience⦿ Developed strategic guidance to launch the brand across Canada⦿ Developed comprehensive social media and content marketing strategy⦿ Advised on budgeting and goals⦿ Coordinated with legal and other functions such as vendors, partnerships, and operations

Los Angeles County, California, United States

✤ Strategic Brand Development✤ Social Media Strategy✤ Product Placement✤ Ambassadors & Influencer management✤ Go-to-Market Strategy✤ Team Leadership✤ Product Launches✤ Customer Acquisition and Retention✤ Data-Driven Decision Making✤ Marketing Technology Integration✤ Budget Management✤ Market Research and Competitive Analysis✤ Brand Storytelling & Design✤ Podcast Production & Management

Vancouver, British Columbia, Canada

○ Strategic Marketing Leadership: Led the development and execution of comprehensive marketing strategies to drive brand awareness and achieve business objectives.○ Team Management: Managed and mentored a high-performing marketing team, fostering a collaborative and innovative work environment.○ Market Research and Analysis: Conducted in-depth market research and competitor analysis to identify growth opportunities and refine marketing strategies.○ Digital Marketing: Oversaw digital marketing efforts, including SEO, SEM, email marketing, and social media campaigns, resulting in a 60% increase in online engagement and conversions.○ Content Strategy: Developed and implemented a content strategy that positioned the company as an industry thought leader, resulting in a 300% increase in website traffic and 150% growth in lead generation.○ Product Launch Success: Orchestrated successful product launches, including market research, pricing strategies, and go-to-market plans, leading to 48% revenue growth within the first year.○ Brand Development: Led brand development initiatives, ensuring a consistent brand identity and messaging across all channels and touchpoints.○ Cross-Functional Collaboration: Collaborated closely with sales, product development, and customer support teams to align marketing efforts with overall business goals, resulting in improved customer satisfaction and retention.○ Budget Management: Effectively managed a complex marketing budget, allocating resources efficiently and demonstrating cost savings of through strategic planning and negotiation.

Vancouver, British Columbia, Canada

• Responsible for end-to-end performance marketing across the lifecycle of the customer experience—acquisition, conversion, analytics and attribution.• Use web analytics and business intelligence tools such as Google Analytics and SAP Analytics Cloud to better understand our customers and use those insights in marketing campaigns.• Test and establish various customer segments and targeted messages while also understanding which channels are most efficient. • Define how marketing efforts should be focused and where budgets should be directed based on analytics and key KPIs.• Set best-in-class practices for each digital marketing channel – social (Facebook, Instagram, Pinterest, SEM/SEO, email, display, ads, traditional media – to drive sales, profit and engagement.• Monitor, analyze, and report on KPIs to ensure marketing initiatives are driving profitable acquisition.• Maximize media spend through rigorous creative testing and optimization.• Provide weekly/monthly/quarterly trend and performance reports to stakeholders (Marketing, Product, and Executive Team). • Partner with Business Development, Product, and Design teams to create ways to monitor all stages of the acquisition funnel to optimize conversion and drive marketing spend efficiency.

Vancouver, Canada Area

• Manage the Demand Gen team• Plan, execute, and measure integrated digital marketing campaigns that involve website, SEO, SEM, social media, and digital advertising• Owner of visual branding for multiple brands• Build, manage, and optimize analytical tools• Manage campaign budgets• Identify trends and insights, and optimize spend based on the insights• Collaborate with internal teams to optimize conversion funnels• Evaluate end-to-end customer experience across multiple channels and customer touch points• Collaborate with agencies and other vendor partners as needed to develop innovative, compelling campaigns

Vancouver, Canada Area

• Author of 16 books, several short stories, graphic novel, YouTube channel, and blog• Creator and visual editor of web videos• Adwords campaigns, Facebook and Instagram promotions• Develop and maintain website• SEO • Email marketing• Creator of all cover art• Run and maintain an Amazon store• Over 6 million downloads

Vancouver, Canada

• Managed, guided, and coached digital marketers and other marketing roles within the team• Developed branding guidelines and digital strategy• Monitored and managed analytics to track results and performance of marketing activities with an emphasis on web, social media, and advertising• Execute product marketing activities around value props, features, releases, and upgrades including sales and support team training and enablement• Ad development and implementation of marketing plans to support sales objectives• Developed, analyzed and created reports to highlight ROI of marketing initiatives• Managed content development and execution through social media, web, media relations, newsletter and business documents• Managed corporate website, ensuring alignment of content and branding with marketing strategy and programs• Owner of demand gen campaigns based on customer acquisition and engagement, and pipeline acceleration

Vancouver, Canada Area

• Wrote and published content online• Optimized content and website for SEO and lead generation• Used data driven conversion optimization• Prepared both internal and external communications such as announcements, press releases, analytics reports, presentations, technical documentation, sales support, etc.• Contributed to social sites such as Facebook, Twitter, LinkedIn, and Instagram

Vancouver, Canada Area

• Write technical ‘User Guide’ scripts for media content• Set up and troubleshoot technical gadgets• Script and record product videos

Vancouver, Canada Area

At mimik, I work as an integral part of the marketing and product development teams to research, plan, and produce marketing collateral and technical documentation for a range of audiences. Interacting with multiple departments, my job is to ensure that the information needs of customers, partners, and internal personnel are met.

Burnaby, Bc

As a Product Content Copywriter, it is our job to create and administer content in a writing style and tone that is unique to the Best Buy/ Future Shop brands. With a deep knowledge and understanding of SEO, the Product Content Copywriter is responsible for researching and writing compelling copy for buying guides, category pages, marketing pieces, product descriptions, and much more.

Vancouver, Canada Area

At Lift the Children, we believe education is the key to self-sufficiency. That is why we place such a strong emphasis on educating the children under our care. Without such emphasis, any assistance would simply be a bandage solution and not fix the long-term problems affecting these areas.We help our children reach new heights by inspiring them to develop the desire and capacity to break the cycle of poverty. It is our goal to develop future leaders among these children so that one day they can help make their country self-sufficient.Unlike many organizations Lift The Children guarantees that all sponsorship donations it receives goes directly to the orphanages and the children. This is possible through a generous grant from the John Volken Foundation, which covers all expenses including, wages, travel, administrations and communications.

Provided customer service over the phone to their Visa and MasterCard clients.Received an “Achiever’s Award” in recognition for being a top performer.

Vancouver, Canada Area

Created, edited, illustrated, indexed, and published documentation for Ubuntu’s 12.10 Unity interface.Designed and modified graphics and screenshots in CorelDraw.Communicated regularly with editors and subject matter experts to confirm target audience, direction, and accuracy.

Bachelor Of Arts - Ba

Technical Writing Certificate, Technical Writing